Databases Search Results

RKMA market research handbooks

Title
RKMA market research handbooks / published by Richard K. Miller & Associates.
Publication
Miramar, FL : Richard K. Miller & Associates
Loganville, GA : Richard K. Miller & Associates
Physical Description
1 online resource
Extent
Covered titles began in 2006.
Local Notes
Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale's Virtual Private Network (VPN).
Access is available to the Yale community.
Notes
Current issues available on separate page by clicking on the link at the bottom of the page.
Text in English.
Available through Ebscohost's Business source complete through 2013. Now available directly from RKMA which is located in Miramar FL, but was previously in Loganville GA.
Title from home page (viewed Jan. 22, 2015).
Last viewed July 15, 2022 (2023 issues).
Access and use
Access restricted by licensing agreement.
Summary
Collection of downloadable biennial market research handbooks. Each report breaks down into industry segments and covers market assessment, trends, demographics and more.
Variant and related titles
Richard K. Miller & Associates market research handbooks
RKMA ebooks
RKMA handbooks
RKMA market research handbook series
RKMA publications
Richard K. Miller & Associates publications
Title from HTML tab: RKMA market research reports
Business-to-business marketing.
Consumer behavior.
Consumer behavior :
Consumer behavior :
Consumer marketing.
Consumer marketing & advertising.
Consumer marketing and advertising.
Consumer use of the internet & mobile web.
Consumer use of the internet and mobile web.
Consumer use of the internet & mobile.
Consumer use of the internet and mobile.
Entertainment & leisure market research.
Entertainment and leisure market research.
Entertainment, media & advertising market research handbook.
Entertainment, media and advertising market research handbook.
Healthcare business market research handbook.
International consumer markets.
Leisure business market research handbook.
Leisure market research handbook.
Pandemic impact :
Restaurant, food & beverage market research.
Restaurant, food and beverage market research.
Restaurant, food & beverage market research handbook.
Restaurant, food and beverage market research handbook.
Retail & e-commerce market research.
Retail and e-commerce market research.
Retail business market research handbook.
Sports marketing.
Travel & tourism market research.
Travel and tourism market research.
Travel & tourism market research handbook.
Travel and tourism market research handbook.
U.S. cities & communities.
U.S. cities and communities.
Format
Databases / Journals & Newspapers / Online
Language
English
Added to Catalog
September 25, 2014
Also listed under
Richard K. Miller & Associates.
Citation

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