Databases Search Results
SRDS
Title
SRDS.
Publication
<Oct. 19, 2004> : Des Plaines, Ill. : SRDS
<Apr. 1, 2015-> : Rosemont, IL : Kantar Media SRDS
<October 3, 2019-> : Rosemont, IL : Kantar Media
<April 28, 2022- >: New York, NY SRDS Part of Adwanted Group
Local Notes
Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale’s Virtual Private Network (VPN).
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
SRDS is the industry standard for media planning and buying, providing agencies and brands with comprehensive and efficient means to incorporate digital and traditional media into modern audience-first buying practices. The SRDS platform is comprised of inventory from over 125,000 media brands.
Former titles
SRDS media solutions <Oct. 19, 2004>
Kantar Media SRDS <Apr. 1, 2015>
SRDS media planning platform <Oct. 3, 2019->
Variant and related titles
Standard Rate & Data Service media planning platform
Standard Rate and Data Service media planning platform
Media planning platform
Title in HTML header on solution center page on previous version of site: SRDS advertising source online
SRDS. Digital networks and ad tech companies.
SRDS. Newspapers, reps and press associations.
SRDS. Websites and programmatic inventory.
Format
Databases / Online
Language
English
Added to Catalog
September 05, 2023
Partial contents
Yale subscription includes select titles: Print. Newspapers, reps and press associations
Digital. Digital networks and ad tech companies
Digital. Websites and programmatic inventory.
Subjects
Genre/Form
Databases.
Directories.
Databases.
Directories.
Bookmark As
Citation
