Databases Search Results
SimplyAnalytics
Title
SimplyAnalytics.
Publication
[New York, New York] : Geographic Research
New York, NY : SimplyAnalytics, Inc.
Physical Description
1 online resource
Cartographic Detail
Scales differ.
Extent
Began approximately 2005?
Local Notes
Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale's Virtual Private Network (VPN).
Access is available to the Yale community.
Yale Library account includes the standard data package and two enhancements: the Nielsen Scarborough data package and Simmons LOCAL consumer data package.
Notes
"SimplyAnalytics is a mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps and reports using thousands of demographic, business, and marketing variables."
Last viewed January 8, 2024.
Type of File
Web-based geographic information system.
Access and use
Limited to 5 simultaneous users.
Summary
SimplyAnalytics is a web-based mapping application that lets users create professional-quality thematic maps, tables, and reports to visualize information using demographic, business, and marketing data from the Census Bureau, the Bureau of Labor Statistics, and Nielsen Scarborough's Mid-Tier Local Market Studies. These studies measure the trends, attitudes and behaviors of consumers in the local markets where they live. Select, sort, and compare data on advertising, attitudes, business, demography, education, marketing, market surveys, marketing research, political science, and social sciences across multiple geographic locations and create custom reports exportable to spreadsheets.
Former titles
SimplyMap <January 28, 2014>
Variant and related titles
Also known as: SimplyAnalytics with Nielsen Scarborough cross-tab module
Also known as: SimplyMap 4.0 <June 21, 2017>
Also known as: SimplyMap 3.0 <January 28, 2014>
Simply analytics
Simply map
Nielsen Scarborough data package.
Scarborough local insights.
Simmons LOCAL consumer data package.
Simmons LOCAL US.
SimmonsLOCAL consumer data package.
SimmonsLOCAL US.
Format
Databases / Data Sets / Maps & GIS / Online
Language
English
Added to Catalog
June 12, 2008
Subjects
Genre/Form
Geographic information systems.
Geospatial data.
Also listed under
Geographic Research, Inc., issuing body.
SimplyAnalytics, Inc., issuing body.
Nielsen Company (US), contributor.
United States. Bureau of Labor Statistics, contributor.
United States. Bureau of the Census, contributor.
U.S. Census Bureau, contributor.
Bookmark As
Citation
