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The psychology of design : creating consumer appeal
Title
The psychology of design : creating consumer appeal / edited by Rajeev Batra, Colleen M. Seifert, and Diann E. Brei.
ISBN
9780765647597
9780765647603
9781315714806 (e-book)
Publication
New York, New York ; London, [England] : Routledge, 2016.
Copyright Notice Date
2016
Physical Description
1 online resource (377 pages) : illustrations, tables
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
ProQuest ebook central.
Other formats
Print version: Psychology of design : creating consumer appeal. New York, New York ; London, [England] : Routledge, c2016
Format
Books / Online
Language
English
Added to Catalog
July 05, 2023
Bibliography
Includes bibliographical references at the end of each chapters and index.
Subjects
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