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National party organizations and party brands in American politics : the Democratic and Republican National Committees, 1912-2016
Title
National party organizations and party brands in American politics : the Democratic and Republican National Committees, 1912-2016 / Boris Heersink.
ISBN
9780197695142
Publication
New York, NY : Oxford University Press, 2023.
Physical Description
1 online resource : illustrations (black and white, and colour).
Local Notes
Access is available to the Yale community.
Notes
Also issued in print: 2023.
Description based on online resource; title from home page (viewed on June 26, 2023).
Access and use
Access restricted by licensing agreement.
Summary
In this text, Boris Heersink analyses the DNC and RNC in their role as party-branders. Specifically, he argues the main role of the committees is to try and promote an image of the party to voters in a way they hope will help them win elections. However, in doing so, they often have to make controversial decisions, such as picking sides in big intra-party fights about what policies to support and what voting groups to target or ignore. Through extensive historical analysis, this book shows that the DNC and RNC were part of every major American policy debate throughout the 20th century.
Variant and related titles
Oxford scholarship online.
Other formats
Print version :
Format
Books / Online
Language
English
Added to Catalog
September 14, 2023
Series
Oxford scholarship online
Bibliography
Includes bibliographical references and index.
Audience
Specialized.
Subjects
Bookmark As
Citation
