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A program of motivational research in Manitoba and Alberta for Molson's Brewery Limited : Proposal
Title
A program of motivational research in Manitoba and Alberta for Molson's Brewery Limited : Proposal 1960.
Publication
Marlborough, Wiltshire : Adam Matthew Digital, 2014.
Physical Description
1 online resource
Local Notes
Access is available to the Yale community.
Notes
Contains two proposed study plans: "Motivational study plan #1 of the depth of the penetration of the Molson name and brand image and the practical, marketing implications of the Fort Garry Brewery Limited in Manitoba" and "Motivational study plan #2 of the Edmonton Export market and its implications for the introduction of Molson's Canadian into Alberta".
AMDigital Reference: 36;878.9A.
Interview.
Reproduction of: A program of motivational research in Manitoba and Alberta for Molson's Brewery Limited place of publication unknown: Institute for Motivational Research, Inc., Feb-60.
Hagley Museum and Library
Access and use
Access restricted by licensing agreement.
Summary
Description: Molson's; Molson's Export; Fort Garry; Edmonton Export; Sicks'.
Variant and related titles
Market Research & American Business, 1935-1965.
Format
Books / Online
Language
English
Added to Catalog
November 21, 2023
Subjects
Also listed under
Adam Matthew Digital (Firm), digitiser.
Bookmark As
Citation
