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How to generate effective press releases for social networks
Author
Title
How to generate effective press releases for social networks / Brian Solis, Deirdre Breakenridge.
ISBN
9780131377769
0131377760
0131377779
9780131377776
9780137052929
Published
[Upper Saddle River, N.J.] : [FTPress Delivers], [©2010]
Physical Description
1 online resource ([8] pages).
Local Notes
Access is available to the Yale community.
Notes
Cover title.
Imprint from cover p. [3].
Excerpted from: Putting the public back in public relations, by Brian Solis and Deirdre Breakenridge. Cf. resource description page (viewed March 11, 2010).
Access and use
Access restricted by licensing agreement.
Summary
This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats. Social media releases: what they are, what they aren't, and how to make the most of them. PR's latest "new shiny object" is the social media release (SMR). Originally introduced by Todd Defren in response to Tom Foremski's call for the death of press releases, it represents a new socially rooted format that complements traditional and SEO news releases by combining news facts and social assets in one improved, easy-to-digest tool
Variant and related titles
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
December 05, 2023
Series
FTPress Delivers elements
Contents
Intro
Cover
Traditional Releases
Customer-Focused News Releases
SEO (Search Engine Optimization) Press Releases
Social Media Releases
What SMRs Are Not
A Final Word on SMRs
The Brand New World of New Releases.
Subjects
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