Cover
FROM BIG BANG TO BIG DATA
Title
Copyright
CONTENTS
Key Thinkers in the History of Media
Acknowledgments
Introduction
In the Beginning Was ...
Geomedia
Biomedia
The Talking Human
Doing Things with Words
Visual Communication: Images, Sculptures, and Counting Systems
From Bookkeeping to Writing
Enduring Media: Stone, Clay, Rituals
Connecting Empires
Writing and Reading Practices: The Examples of Greece and Rome
Silk Roads
Arabic Convergence Culture
European Information Overload
Medieval Intermedia
The Inca Empire Solves a Knotty Problem
Early Modern Oral, Written, and Visual Continuity
Multimedia Festivals and Everyday Life
A Partially New Printing Technology
A Printing Revolution?
The Media of the Scientific Revolution
Print Capitalism
Politics and the Public Sphere
Memory, Rights, and Literacy
The Modern Experience - Media in the Nineteenth Century
Speech in the Public Sphere
The Medium Par Excellence?
The Modern Press
Electric Media
A New Visual Culture
Audiovisual Media - About the Past
The Media of the Masses
Mass Media as an Industry
Mass Media as Politics in the Twentieth Century
Mass Media Hardware: The Example of Japan
Everyday Media
Remediation and Mobility
Analog and Digital
Calculating Machines as Media (or Vice Versa)
Memex, Infrastructures, and Networks
Breakthrough of the PC
World Wide Web
The Social Significance of Computerization
Mobile Devices - Social and Streaming Media
Digital Media Specificity and Big Data
Afterword
References
Index.