Run it like a business : strategies for arts organizations to increase audiences, remain relevant, and multiply money-- without losing the art / Aubrey Bergauer.

[First edition].

[Place of publication not identified] : Ascent Audio, 2024.

1 online resource (1 sound file (9 hr., 22 min.))

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Online resource; title from title details screen (O'Reilly, viewed April 1, 2024).

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In the US alone, the arts are a $763 billion sector whose 100,000+ organizations serve almost every community in the nation. There's no reason arts organizations should struggle to make ends meet. Running your arts organization like a business is your path forward to: - Grow audiences and keep them coming back again - Make our organizations more inclusive - Get younger attendees in the seats and on the donor rolls - Continue to create the art we love-without the stress of figuring out how to afford it Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission-whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives. The for-profit world knows how to achieve success across customer engagement, user experience, company culture, the subscription economy, technology and media, new revenue streams, and brand relevance. Run It Like a Business provides a powerful, proven framework to help all arts organizations revitalize their economic engines and ultimately serve the arts and its patrons.

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Audio / Online

English

April 29, 2024

Read by Shaina Summerville.

Audiobooks.