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Is industrial marketing really different from consumer marketing?
Author
Title
Is industrial marketing really different from consumer marketing? / Jagdish N. Sheth.
Published
[Urbana, Ill. ] : College of Commerce and Business Administration, University of Illinois at Urbana-Champaign, June 15, 1977.
Physical Description
1 online resource
Access and use
Unrestricted online access.
Variant and related titles
HathiTrust Digital Library.
Format
Books / Online
Added to Catalog
May 11, 2024
Subjects
Citation
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