Sir Ambrose Heal (1872-1959) was an English businessman, designer, craftsman, and historian of London trades. He collected printed ephemera, mainly from the 17th and 18th centuries, specializing in business trade cards and billheads. Heal published five books realted to London trades: London Tradesmen's Cards of the XVIII Century (1925), The English Writing Masters and their Copy Books (1931), The London Goldsmiths (1935), Signboards of Old London Shops (1947), and The London Furniture Makers (1953), and contributed articles to publications such as The Connoisseur and Country Life. Heal's ephemera collection, the main part of which is approximately 9,000 trade cards, was bequeathed to the British Museum.
Trust Houses Limited was a British company founded in 1904 by Albert Grey, 4th Earl Grey (1851-1917) as the Central Public House Trust Association, an organization that began by promoting public houses as refreshment venues and not merely drinking establishments. The group expanded their interest to country inns and hotels, which had fallen in popularity with the rise of train and automobile travel. By World War I the company operated more than one hundred hotels, primarily in southern England and Wales, and in December 1918 changed its name to Trust Houses Limited. At its peak in the late 1930s, it managed more than two hundred hotels in England, Scotland, and Wales. During World War II, nearly all of their properties were used by the military and several were demolished by enemy bombings. In 1970 the company merged with Forte Holdings Ltd. to become Trusthouse Forte PLC, operating more than 800 hotels and 1,000 restaurants around the world.