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02238cam a2200469 i 4500
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12256238
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20141104181158.0
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140922s2013 nyu b 001 0 eng
010
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2013004798
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9780307951601
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030795160X
024
8
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9795637
035
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(OCoLC)ocn894329189
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(DLC) 2013004798
035
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12256238
040
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DLC
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eng
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rda
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DLC
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BTCTA
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OCLCO
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GK5
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YDXCP
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IK2
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VP@
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ILC
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ZCU
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OCLCF
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CHVBK
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NZAUC
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CDX
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OCLCA
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pcc
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e-dk---
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0
0
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HD9993.T694
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L447 2013
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ocn812255446
090
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HD9993.T694
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L447X 2013 (LC)
100
1
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Robertson, David C.
|q
(David Chandler)
245
1
0
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Brick by brick :
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how LEGO rewrote the rules of innovation and conquered the global toy industry /
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David C. Robertson with Bill Breen.
250
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First edition.
264
1
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New York :
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Crown Business,
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[2013]
300
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xii, 305 pages ;
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24 cm
336
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text
|2
rdacontent
337
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unmediated
|2
rdamedia
338
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volume
|2
rdacarrier
504
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Includes bibliographical references and index.
505
0
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Introduction: When the bricks click -- The seven truths of innovation and the LEGO Group's decline -- Mastering the seven truths of innovation and transforming LEGO.
520
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In the 1990s, LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. It took a new LEGO management team, faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers, to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Robertson reveals how LEGO looked beyond products and learned to leverage a full-spectrum approach to innovation.
610
2
0
|a
LEGO koncernen (Denmark)
650
0
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Toy industry
|z
Denmark
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Management.
650
0
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LEGO toys
|x
History.
700
1
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Breen, Bill.
901
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HD9993.T694
902
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Marx Library
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MARX Library >> HD9993.T694 L447X 2013 (LC)|DELIM|12426685
907
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2014-10-24T15:24:56.000Z
960
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39002110308021
|o
1
|s
26.98
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csssi
|u
UNRSCI151
961
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141020
|f
940294
|m
653409
987
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ON ORDER