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The market makers : creating mass markets for consumer durables in inter-war Britain

Title
The market makers : creating mass markets for consumer durables in inter-war Britain / Peter Scott.
ISBN
9780191826474 (ebook) :
Edition
First edition.
Publication
Oxford : Oxford University Press, 2017.
Physical Description
1 online resource : illustrations (black and white)
Local Notes
Access is available to the Yale community.
Notes
This edition previously issued in print: 2017.
Description based on online resource; title from home page (viewed on August 22, 2017).
Access and use
Access restricted by licensing agreement.
Summary
Inter-war Britain saw a boom in 'mass markets' for consumer durables, such as new suites of furniture, radios, and electrical and gas appliances, while items like refrigerators, telephones, and automobiles didn't reach the mass market until the 1950s. Peter Scott explores these 'market makers' and how US innovations influenced British markets.
Variant and related titles
Oxford scholarship online.
Other formats
Print version :
Format
Books / Online
Language
English
Added to Catalog
September 21, 2017
Bibliography
Includes bibliographical references and index.
Audience
Specialized.
Citation

Available from:

Online
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