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Rube Tube CBS and Rural Comedy in the Sixties

Title
Rube Tube [electronic resource] : CBS and Rural Comedy in the Sixties / by Sara K. Eskridge.
ISBN
082627417X
9780826274175
0826221653
9780826221650
Published
Columbia : University of Missouri, 2018. (Baltimore, Md. : Project MUSE, 2015)
Physical Description
1 online resource (1 online resource.)
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Summary
"Historian Sara Eskridge examines television's rural comedy boom in the 1960s and the political, social, and economic factors that made these shows a perfect fit for CBS. The network, nicknamed the Communist Broadcasting System during the Red Scare of the 1940s, saw its image hurt again in the 1950s with the quiz show scandals and a campaign against violence in westerns. When a rival network introduced rural-themed programs to cater to the growing southern market, CBS latched onto the trend and soon reestablished itself as the Country Broadcasting System. Its rural comedies dominated the ratings throughout the decade, attracting viewers from all parts of the country. With fascinating discussions of The Andy Griffith Show, The Beverly Hillbillies, Petticoat Junction, and other shows, Eskridge reveals how the southern image was used to both entertain and reassure Americans in the turbulent 1960s"-- Provided by publisher.
Variant and related titles
Project MUSE - 2018 Complete.
Project MUSE - 2018 Film, Theater and Performing Arts.
Other formats
Print version: Eskridge, Sara K., author. Rube tube Columbia : University of Missouri, 2018
Format
Books / Online
Language
English
Added to Catalog
December 13, 2018
Genre/Form
Electronic books.
Also listed under
Project Muse.
Citation

Available from:

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