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Writing winning business proposals

Title
Writing winning business proposals [electronic resource] / Richard C. Freed, Joseph D. Romano, Shervin Freed.
ISBN
9780071742320
Edition
3rd ed.
Published
New York : McGraw-Hill, [2013]
Physical Description
1 online resource (viii, 311 p.) : ill.
Local Notes
Access is available to the Yale community.
Notes
Print version c2011.
Description based on cover image and table of contents, viewed on Nov. 14, 2013.
Access and use
Access restricted by licensing agreement.
Variant and related titles
McGraw-Hill's AccessEngineering.
Other formats
Also issued in print.
Format
Books / Online
Language
English
Added to Catalog
August 30, 2019
Bibliography
Includes bibliographical references.
Partial contents
Part 1. Proposal logics
Part 2. Proposal psychologics
Part 3. Proposal preparation.
Understanding generic structure logic
Understanding the baseline logic
Aligning the baseline logic
Using a measurable-results orientation
Using logic trees to construct your methodology
Analyzing the buyers
Identifying, selecting, and developing themes
Green team reviews
Writing the situation and objectives slots
Writing the methods slot
Writing the qualifications slot
Writing the benefits section
Writing the fees slot
Summary: the proposal development process.
Genre/Form
Electronic books.
Computer network resources.
Citation

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