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Persuasive business proposals : writing to win more customers, clients, and contracts

Author
Title
Persuasive business proposals : writing to win more customers, clients, and contracts / Tom Sant.
ISBN
0814427588
9780814427583
9780814471531
0814471536
Edition
2nd ed.
Published
New York : AMACOM, ©2004.
Physical Description
1 online resource (viii, 248 pages) : illustrations
Local Notes
Access is available to the Yale community.
Notes
English.
Access and use
Access restricted by licensing agreement.
Summary
Use the latest technology and techniques to craft winning proposals.
Variant and related titles
O'Reilly Safari. OCLC KB.
Other formats
Print version: Sant, Tom. Persuasive business proposals. 2nd ed. New York : AMACOM, ©2004
Format
Books / Online
Language
English
Added to Catalog
January 09, 2020
Contents
The challenges you face
A good proposal is hard to find
Why the Inuit hunt whales and other secrets of customer behavior
The structure of persuasion
Developing a client-centered message every time you write
Understanding the customer : the Cicero principle
Establishing your credibility
An overview of the proposal development process
Writing from the right brain : getting your ideas organized
Presenting a winning value proposition
The structure of the letter proposal
The structure of the formal proposal
Writing research proposals and proposals for grants
What to do after you submit
Writing in the midst of a storm : how to deal with bad news and negative publicity
Creating a proposal center of excellence
Proposal metrics : how to measure your success
Give the reader a KISS!
Word choice : six traps to avoid
Sentence structure : maximizing your clarity
Editing your proposal.
Also listed under
Safari Books Online (Firm)
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