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Building global biobrands : taking biotechnology to market

Title
Building global biobrands : taking biotechnology to market / Françoise Simon and Philip Kotler, foreword by Kevin Sharer.
ISBN
074322244X (alk. paper)
Published
New York : Free Press, 2003.
Physical Description
1 online resource
Variant and related titles
Internet Archive collection.
Format
Books
Language
English
Added to Catalog
May 07, 2020
Bibliography
Includes bibliographical references and index.
Also listed under
Citation

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