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The Financial Times essential guide to writing a business plan : how to win backing to start up or grow your business

Title
The Financial Times essential guide to writing a business plan : how to win backing to start up or grow your business / Vaughan Evans
ISBN
9781292085142
Edition
Third edition.
Publication
Harlow, England ; New York : Pearson, 2022.
Physical Description
1 online resource (309 pages) : illustrations
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
Whether you seek financial backing or board consent, The Financial Times Essential Guide to Writing a Business Plan will give you the crucial knowledge you need to get the go-ahead. By focusing clearly on your objective, it will help you to gather the necessary evidence and address all your backer's concerns. This brand new edition draws out the specific challenges faced by start-ups, particularly on pinning down your perceived market niche and determining your competitive advantage. There are new chapters on pitching the plan and performing against the plan, using key performance indicators and milestones. Finally, new appendices outline alternative sources of funding and display an example business plan from start to finish.
Variant and related titles
Writing a business plan
O'Reilly Safari. OCLC KB.
Format
Books / Online
Language
English
Added to Catalog
November 08, 2022
Series
Financial times essential guides.
Financial Times essential guides
Bibliography
Includes bibliographical references and index.
Citation

Available from:

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