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The Financial Times essential guide to making business presentations : how to deliver a winning message

Title
The Financial Times essential guide to making business presentations : how to deliver a winning message / Phillip Khan-Panni.
ISBN
9780273758518
0273758519
9780273758525
0273758527
0273757997
9780273757993
9780273758518
0273758519
Published
Harlow, England ; New York : Pearson, ©2012.
Physical Description
1 online resource (1 volume) : illustrations.
Local Notes
Access is available to the Yale community.
Access and use
Access restricted by licensing agreement.
Summary
The critical knowledge you need to plan, write and deliver your next presentation with maximum impact. Written by a co-founder of the Professional Speaking Association, this book focuses on getting you the results you need from your presentation, whether you are selling a product or service, a proposed change or even your own skills and abilities. It will show you how to persuade your audience by being relevant, clear, engaging and memorable. FINANCIAL TIMES ESSENTIAL GUIDES : THE KNOW-HOW YOU NEED TO GET THE RESULTS YOU WANT.
Variant and related titles
Guide to making business presentations
Making business presentations
How to deliver a winning message
O'Reilly Safari. OCLC KB.
Other formats
Print version: Khan-Panni, Phillip. Financial Times essential guide to making business presentations. Harlow, England ; New York : Pearson, ©2012
Format
Books / Online
Language
English
Added to Catalog
February 14, 2024
Series
Financial times essential guides.
Financial Times essential guides
Bibliography
Includes bibliographical references and index.
Contents
Cover
The Financial Times Essential Guide to Making Business Presentations
Contents
About the author
Introduction
Part 1 Planning
Successful presentations
Live test
The power of demonstration
Classified results
Engaging the emotions
The decade's political success story
In times of war
The Greeks valued oratory
Summary
Why presentations fail
Does it matter if a presentation fails?
Check how well you are presenting
Two common misconceptions
What does your presentation actually cost?
The Dirty Dozen
Summary
Essential planning: getting started
The important of your own role
Elevator Speech
Beware relying on facts alone
Four kinds of questions
Summary
Deciding what to say
Five main types of presentation
Negative elements
Positive elements
Filtering the content
Talk about what you know
Problem solving
Brand proposition
Is there a take-away?
Summary
Part 2 Doing it
Drafting your presentation
Getting caught out
'Say a few words'
Tale of two talks
What to talk about
Write your headline
Blank page to first draft
Using stories
Summary
Being persuasive
The purpose of a presentation
Why delivery is important
What do people expect from you?
Seven essentials of persuasion
AIDA
Commitment
Summary
Using visual aids
Types of visual aids
Good enough is not enough
Projecting slides or film
Video or film clips
The visual aids you create
Use of props
Summary
Connecting with the audience
Seven-point strategy for overcoming nervousness
How audiences listen
Power of association
Overcoming the rejection reflex
How audiences process information
How large groups and nations process information
Dealing with facts
Why you must be succinct
Body language.
Unspoken language
Summary
Delivering your message
Power in delivery
The mind instructs the body
Appearance and charisma
Be committed to helping the audience
The way you sound
Using a microphone
Take charge of the platform
Pitch, pace and pauses
Involve your audience
Connecting with the audience
Gestures and movement
Presentation essentials
Summary
Part 3 Reviewing and coaching
For experienced presenters
The ten elements
Six different kinds of presentation
The importance of the right language
How skilful orators stir the emotions
The emotional journey
Summary
Going forward
Chapter summaries
Checking your progress
Spoken summary
Index.
Citation

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