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The Power of Self-Presentation Spanish Speakers Constructing Digital Identity

The Power of Self-Presentation [electronic resource] : Spanish Speakers Constructing Digital Identity / by Carmen Maíz-Arévalo.
1st ed. 2023.
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Physical Description
1 online resource (XIII, 198 p.) 118 illus., 65 illus. in color.
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This book follows a Goffmanian approach to self-presentation to focus on the different strategies Spanish users employ to construct their digital identity in profiles, biographies, pictures, and statuses on platforms such WhatsApp, Twitter, Facebook, Instagram and LinkedIn. The author presents a functioning taxonomy of self-presentation strategies along the front-stage/back-stage continuum, including common strategies such as eudaimonic (or inspirational) messages and the use of humour. Special attention is paid to the effects of social variables such as the users' gender and age, and the perceived purposes of the different platforms (e.g. LinkedIn is often intended as a professional market for job hunting, whereas Facebook is rarely used in this context). The book will be of interest to students and scholars of Technologically Mediated Communication (traditionally known as Computer-Mediated Communication or CMC), media communication, internet pragmatics, digital discourse analysis, and related fields. Carmen Maíz-Arévalo is an Associate Professor in the Department of English Linguistics at the Complutense University of Madrid, Spain. Her teaching includes Pragmatics, TEFL Methodology and Intercultural Studies, among other subjects. Her research fields of expertise are pragmatics, intercultural pragmatics and digital communication, with a special focus on (im)politeness, identity and self-presentation, and humour.
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March 01, 2024
Chapter 1. Introduction
Chapter 2. Self-disclosure or disclosing personal information
Chapter 3. Positivity and authenticity
Chapter 4. Humour as a self-presentation strategy
Chapter 5. The Profile Picture
Chapter 6. Multimodal presentations of the self
Chapter 7. Conclusions and pointers to future research.
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