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035    (OCoLC)on1424868563
040    ORMDA |beng |erda |epn |cORMDA |dOCLCO
020    9781663735232 |q(electronic audio bk.)
020    1663735239 |q(electronic audio bk.)
037    9781663735232 |bO'Reilly Media
050  4 HF5414
100 1  Novelli, Bill, |eauthor.
245 10 Good business : |bthe talk, fight, win way to change the world / |cBill Novelli.
250    [First edition].
264  1 [Place of publication not identified] : |bAscent Audio, |c2024.
300    1 online resource (1 sound file (13 hr., 7 min.))
306    130700
336    spoken word |bspw |2rdacontent
337    computer |bc |2rdamedia
338    online resource |bcr |2rdacarrier
344    digital |2rdatr
347    audio file |2rdaft
506    Access restricted by licensing agreement.
511 0  Read by Mike Lenz.
520    From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business. In Good Business, Novelli begins with his early career success in Mad Men-era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people-and engaging them in the cause.
588    Online resource; title from title details screen (O'Reilly, viewed March 4, 2024).
590    Access is available to the Yale community.
655  7 Audiobooks. |2lcgft |0http://id.loc.gov/authorities/genreForms/gf2011026063
700 1  Lenz, Mike, |enarrator.
730 0  O'Reilly Safari. |gOCLC KB.
852 80  |byulint |hNone |zOnline resource
852 80  |zOnline resource
856 40  |yStreaming audio |uhttps://go.oreilly.com/yale-university/library/view/-/9781663735232/?ar
901    HF5414
902    Yale Internet Resource |bYale Internet Resource >>  None|DELIM|16983221
905    online resource
907    2024-04-02T16:17:56.000Z
946    DO NOT EDIT. DO NOT EXPORT.