LEADER 03280cim a22005177i 4500001    17144111
005    20240429162355.0
006    m     o  h        
007    sz zunnnnnuneu
007    cr nnannnuuuuu
008    240304s2024    xx nnnn o      z  n eng d
035    (OCoLC)on1424869403
040    ORMDA |beng |erda |epn |cORMDA |dOCLCO |dOCLCA
020    9781663734297 |q(electronic audio bk.)
020    1663734291 |q(electronic audio bk.)
037    9781663734297 |bO'Reilly Media
050  4 HF5415.1265
100 1  Briggs, Laura |q(Briggs Pennington), |eauthor.
245 10 Content is king : |bthe complete guide to writing website content that sells / |cLaura Briggs.
250    [First edition].
264  1 [Place of publication not identified] : |bAscent Audio, |c2024.
300    1 online resource (1 sound file (7 hr., 13 min.))
306    071300
336    spoken word |bspw |2rdacontent
337    computer |bc |2rdamedia
338    online resource |bcr |2rdacarrier
344    digital |2rdatr
347    audio file |2rdaft
506    Access restricted by licensing agreement.
511 0  Read by Lisa Larsen.
520    Your brand is unique. Your website content should be, too. Many businesses believe they know what sets their brand apart from the competition, only to discover they aren't connecting with their audience. With Content is King as your guide, you'll uncover your accurate Unique Value Proposition, so you can reach the customer-base that's been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook. Discover how to: build your content marketing strategy from scratch; define your Unique Value Proposition and tell your own story; navigate Search Engine Optimization and direct high-volume traffic to your platform; and discern your buyer's journey to customize and enhance your patron's experience. Take your content to new heights with top-grade editorial, today!.
588    Online resource; title from title details screen (O'Reilly, viewed March 4, 2024).
590    Access is available to the Yale community.
650  0 Advertising copy. |0http://id.loc.gov/authorities/subjects/sh85001198
650  0 Web sites |xDesign. |0http://id.loc.gov/authorities/subjects/sh98000035
655  7 Audiobooks. |2lcgft |0http://id.loc.gov/authorities/genreForms/gf2011026063
700 1  Larsen, Lisa |c(Actress), |enarrator. |0http://id.loc.gov/authorities/names/no2016066988
730 0  O'Reilly Safari. |gOCLC KB.
852 80  |byulint |hNone |zOnline resource
852 80  |zOnline resource
856 40  |yStreaming audio |uhttps://go.oreilly.com/yale-university/library/view/-/9781663734297/?ar
901    HF5415.1265
902    Yale Internet Resource |bYale Internet Resource >>  None|DELIM|17020873
905    online resource
907    2024-04-29T16:23:55.000Z
946    DO NOT EDIT. DO NOT EXPORT.