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160408s2016 enka fo 000|0|eng|d
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9781473933859 (ebook) :
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No price
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(StDuBDS)EDZ0001372567
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StDuBDS
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eng
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StDuBDS
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rda
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HV5748
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Ling, Pamela M.,
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author.
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Peer crowd market segmentation to reduce smoking among young adults in bars and nightclubs /
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Pamela M. Ling & Jeffrey W. Jordan.
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[London] :
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SAGE,
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2016.
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1 online resource :
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illustrations (black and white, and colour).
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text
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txt
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rdacontent
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still image
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sti
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rdacontent
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computer
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rdamedia
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online resource
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rdacarrier
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SAGE knowledge. Cases
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Originally Published in: French, J., Merritt, R., & Reynolds, L. (2011). Psychographic Market Segmentation to Reduce Smoking Among Young Adults in Bars and Nightclubs. In Social marketing casebook (pp. 114-128). London: SAGE Publications Ltd. Print. ISBN: 9780857025449.
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Access restricted by licensing agreement.
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Rescue Social Change Group is a US-based social marketing company that focuses on youth and youth implemented programs. In an attempt to reduce smoking in the city of San Diego, California, it launched a campaign called 'Communer' to help decrease smoking among young adults attending nightclubs and bars. Peer crowd research identified a particular group of young people on which to focus: 'hipsters' who adopt alternative lifestyle influences while rejecting mainstream popular culture. The smoke-free lifestyle was supported through various messages at events, online and through influencers to promote the smoke-free lifestyle to hipsters, and concluded successfully with a notable decrease of tobacco use.
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Description based on online resource; title from home page (viewed on April 8, 2016).
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Access is available to the Yale community.
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Smoking
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Prevention
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Social aspects
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Case studies.
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Young adults
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Tobacco use
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California
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San Diego
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Case studies.
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Social marketing
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Case studies.
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Jordan, Jeffrey W.,
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author.
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Sage Business Cases Essentials.
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SAGE knowledge.
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Cases.
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yulint
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None
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Online resource
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Online resource
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Online book
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https://yale.idm.oclc.org/login?URL=http://sk.sagepub.com/cases/peer-crowd-market-segmentation-smoking-young-adults-bars-nightclubs
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HV5748
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Yale Internet Resource
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Yale Internet Resource >> None|DELIM|17267087
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online resource
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2024-09-17T14:13:35.000Z
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DO NOT EDIT. DO NOT EXPORT.
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http://sk.sagepub.com/cases/peer-crowd-market-segmentation-smoking-young-adults-bars-nightclubs