Twenty million new customers! : understanding gay men's consumer behavior
MLA
Kates, Steven M. Twenty Million New Customers!: Understanding Gay Men's Consumer Behavior. New York: Haworth Press, 1998
APA, 7th edition
Kates, S. M. (1998). Twenty million new customers!: understanding gay men's consumer behavior. New York: Haworth Press
Chicago, 17th edition
Kates, Steven M. Twenty million new customers!: understanding gay men's consumer behavior. New York: Haworth Press, 1998