Advertising research : the Internet, consumer behavior, and strategy
MLA
Zinkhan, George M. Advertising Research: the Internet, Consumer Behavior, and Strategy. Chicago, Ill.: American Marketing Association, 2000
APA, 7th edition
Zinkhan, G. M. (2000). Advertising research: the Internet, consumer behavior, and strategy. Chicago, Ill.: American Marketing Association
Chicago, 17th edition
Zinkhan, George M. Advertising research: the Internet, consumer behavior, and strategy. Chicago, Ill.: American Marketing Association, 2000