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Author/Creator: Is Not
Is Not Is
Wellcome Library for the History and Understanding of Medicine
Location: Is
Is Is Not
Bass Library
Subject: Is
Is Is Not
Marketing

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1.
The He-Man effect : how American toymakers sold you your childhood
Author
Brown, Box
Published
New York : First Second, 2023.
Location
BASS, Upper Level, Graphic Novel Collection >> HD9993.T692 B76 2023 (LC)
Format
Books
2.
Running events : policies, marketing and impacts
Author
Alexandris, Kostas
Published
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2023.
©2023
Location
BASS, Lower Level >> GV713 .A48 2023 (LC)
Format
Books
3.
The hard sell : crime and punishment at an opioid startup
Author
Hughes, Evan, 1975-
Published
New York : Doubleday, [2022]
Location
BASS, Lower Level >> HD9675.O644 I5748 2022 (LC)
Format
Books
4.
The essentials of contemporary marketing
Author
Willan, Mo
Published
London : Bloomsbury Business, 2021.
©2021
Location
BASS, Lower Level >> HF5415 .W55 2021 (LC)
Format
Books
5.
Hooked : food, free will, and how the food giants exploit our addictions
Author
Moss, Michael, 1955-
Published
New York : Random House, [2021]
Location
BASS, Lower Level >> RA784 .M67 2021 (LC)
MEDICAL, Course Reserve >> RA784 .M67 2021
Format
Books
6.
Marketing : a very short introduction
Author
Le Meunier-FitzHugh, Kenneth
Published
Oxford : Oxford University Press, 2021.
©2021
Location
BASS, Lower Level >> HF5415 .L359 2021 (LC)
Format
Books
7.
The New York Mets in popular culture : critical essays
Published
Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2020]
Location
BASS, Lower Level >> GV875.N45 N49 2020 (LC)
Format
Books
8.
Only at Comic-Con : Hollywood, fans, and the limits of exclusivity
Author
Hanna, Erin, 1980-
Published
New Brunswick : Rutgers University Press, [2020]
Location
BASS, Lower Level >> PN6714 .H36 2020 (LC)
Format
Books
9.
Sports teams, fans, and Twitter : the influence of social media on relationships and branding
Author
Watkins, Brandi
Published
Lanham, Maryland : Lexington Books, [2019]
Location
BASS, Lower Level >> GV568.3 .W38 2019 (LC)
Format
Books
10.
From Old Quebec to La Belle Province : tourism promotion, travel writing, and national identities, 1920-1967
Author
Neatby, Nicole, 1962-
Published
Montreal ; Chicago : McGill Queen's University Press, [2018]
Location
BASS, Lower Level >> G155.C3 N43 2018 (LC)
Format
Books
11.
Pioneers of promotion : how press agents for Buffalo Bill, P.T. Barnum, and the World's Columbian Exposition created modern marketing
Author
Dobrow, Joe
Published
Norman, OK : University of Oklahoma Press, [2018]
Location
BASS, Lower Level >> HF5415.1 .D593 2018 (LC)
Format
Books
12.
Unsavory truth : how food companies skew the science of what we eat
Author
Nestle, Marion
Published
New York : Basic Books, 2018.
©2018
Location
MARX Library >> TX360.U6 N475 2018 (LC)
BASS, Lower Level >> TX360.U6 N475 2018 (LC)
MEDICAL, Course Reserve >> TX360.U6 N475 2018
Format
Books
13.
The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power
Author
Turow, Joseph
Published
New Haven : Yale University Press, [2017]
Location
BASS, Lower Level >> HF5415.32 .T876 2017 (LC)
LSF-Use in SML, Manuscripts and Archives only (Non-Circ) >> Yns72 2017 T876
Format
Books
14.
Comic shop : the retail mavericks who gave us a new geek culture
Author
Gearino, Dan, 1975-
Published
Athens, Ohio : Swallow Press/Ohio University Press, [2017]
Location
BASS, Lower Level >> Z480.C64 G43 2017 (LC)
Format
Books
15.
Chaos monkeys : obscene fortune and random failure in Silicon Valley
Author
García Martínez, Antonio
Published
New York, NY : Harper, [2016]
Location
BASS, Lower Level >> HF5414 .G375 2016 (LC)
Format
Books
16.
Chinese outbound tourism 2.0
Published
Oakville, ON ; Waretown, NJ : Apple Academic Press Inc., [2016]
Location
BASS, Lower Level >> G155.C55 C4827X 2016 (LC)
Format
Books
17.
Royal fever : the British monarchy in consumer culture
Author
Otnes, Cele
Published
Oakland, California : University of California Press, [2015]
©2015
Location
BASS, Lower Level >> DA28.35.W54 O88X 2015 (LC)
Format
Books
18.
The antidote : inside the world of new pharma
Author
Werth, Barry
Published
New York : Simon & Schuster, 2014.
Location
BASS, Lower Level >> RA401.A3 W47 2014 (LC)
Format
Books
19.
Celebration capitalism and the Olympic games
Author
Boykoff, Jules
Published
London ; New York : Routledge, Taylor & Francis Group, 2014.
Location
BASS, Lower Level >> GV721.5 .B67X 2014 (LC)
Format
Books
20.
Pure and modern milk : an environmental history since 1900
Author
Smith-Howard, Kendra
Published
New York, NY : Oxford University Press, [2014]
Location
BASS, Lower Level >> QP144.M54 S65X 2013
Format
Books
21.
From dissertation to book
Author
Germano, William P., 1950-
Published
Chicago ; London : The University of Chicago Press, 2013.
Location
BASS, Lower Level >> PN162 .G37X 2013
SML, Stacks, LC Classification >> PN162 .G37X 2013
Format
Books
22.
Social media is bullshit
Author
Mendelson, B. J.
Published
New York : St. Martin's Press, 2012.
Location
BASS, Lower Level >> HM742 .M4596X 2012 (LC)
Format
Books
23.
Why calories count : from science to politics
Author
Nestle, Marion
Published
Berkeley : University of California Press, c2012.
Location
BASS, Lower Level >> TX551 .N3977 2012 (LC)
Format
Books
24.
Food politics : what everyone needs to know
Author
Paarlberg, Robert L.
Published
New York, N.Y. : Oxford University Press, 2010.
Location
BASS, Lower Level >> HD1415 .P12X 2010 (LC)
Format
Books
25.
Sport, beer, and gender : promotional culture and contemporary social life
Published
New York : Peter Lang, c2009.
Location
Request for delivery to any Yale Library >> GV716 .S585X 2009 (LC)
BASS, Lower Level >> GV716 .S585X 2009 (LC)
Format
Books