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Is Not Is
Wellcome Library for the History and Understanding of Medicine
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Marketing

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1.
Your ad here : the cool sell of guerrilla marketing
Author
Serazio, Michael
Published
New York : New York University Press, [2013]
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2.
Likeonomics : the unexpected truth behind earning trust, influencing behavior, and inspiring action
Author
Bhargava, Rohit
Published
Hoboken, N.J. : John Wiley & Sons, c2012.
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3.
The art prophets : the artists, dealers, and tastemakers who shook the art world
Author
Polsky, Richard
Published
New York : Other Press, c2011.
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4.
I'm feeling lucky : the confessions of Google employee number 59
Author
Edwards, Douglas, 1958-
Published
Boston : Houghton Mifflin Harcourt, 2011.
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5.
Unthinking : the surprising forces behind what we buy
Author
Beckwith, Harry, 1949-
Published
New York : Business Plus, 2011.
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6.
Cranberry red : a novel
Author
Apps, Jerold W., 1934-
Published
Madison, WI : Terrace Books, c2010.
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7.
Food politics : what everyone needs to know
Author
Paarlberg, Robert L.
Published
New York, N.Y. : Oxford University Press, 2010.
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8.
Teen media : Hollywood and the youth market in the digital age
Author
Wee, Valerie, 1968-
Published
Jefferson, N.C. : McFarland & Co., c2010.
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9.
Ad nauseam : a survivor's guide to American consumer culture
Published
New York : Faber and Faber, 2009.
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10.
The age of persuasion : how marketing ate our culture
Author
O'Reilly, Terry Edward
Published
Berkeley, Calif. : Counterpoint : Distributed by Publishers Group West, c2009.
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11.
The end of overeating : taking control of the insatiable American appetite
Author
Kessler, David A., 1951-
Published
New York : Rodale : Distributed to the trade by Macmillan, c2009.
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12.
Free : the future of a radical price
Author
Anderson, Chris, 1961-
Published
New York : Hyperion, c2009.
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13.
I sold Andy Warhol (too soon)
Author
Polsky, Richard
Published
New York : Other Press, c2009.
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14.
Life inc. : how the world became a corporation and how to take it back
Author
Rushkoff, Douglas
Published
New York : Random House, c2009.
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15.
Marketing today's academic library : a bold new approach to communicating with students
Author
Mathews, Brian (Brian Scott)
Published
Chicago : American Library Association, 2009.
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16.
Our lot : how real estate came to own us
Author
Katz, Alyssa
Published
New York : Bloomsbury, 2009.
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17.
Packaging boyhood : saving our sons from superheroes, slackers, and other media stereotypes
Author
Brown, Lyn Mikel, 1956-
Published
New York : St. Martin's Press, 2009.
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18.
Too busy to shop : marketing to "multi-minding" women
Author
Skoloda, Kelley Murray, 1964-
Published
Westport, Conn. : Praeger Publishers, 2009.
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19.
Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves
Author
Penenberg, Adam L.
Published
New York : Hyperion, c2009.
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20.
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it
Author
Ries, Al
Published
New York, NY : Collins Business, c2009.
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21.
Brands of faith : marketing religion in a commercial age
Author
Einstein, Mara
Published
London ; New York : Routledge, 2008.
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22.
Buy ology : truth and lies about why we buy
Author
Lindström, Martin, 1970-
Published
New York : Doubleday, c2008.
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23.
The changing portrayal of adolescents in the media since 1950
Published
New York : Oxford University Press, 2008.
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24.
Comfortably numb : how psychiatry is medicating a nation
Author
Barber, Charles, 1962-
Published
New York : Pantheon Books, c2008.
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25.
Creating your library brand : communicating your relevance and value to your patrons
Author
Doucett, Elisabeth
Published
Chicago : American Library Association, 2008.
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