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1.
Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases
Author
Fraser, Cynthia
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Emerging Technologies in Business Innovation Strategies for Competitive Advantage
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Sustainable Approaches and Business Challenges in Times of Crisis 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
The College Textbook Publishing Industry in the U.S. 2000-2022 The Search for Competitive Marketing Strategies
Author
Greco, Albert N.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
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Books / Online
5.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Introduction to Metaverse Technology Landscape, Applications, and Challenges
Author
Gupta, Rajan
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Next Stop Metaverse A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Remodelling Businesses for Sustainable Development 2nd International Conference on Modern Trends in Business, Hospitality, and Tourism, Cluj-Napoca, Romania, 2022
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Global Competitiveness Ten Things Thai Businesspeople Should Know
Author
Wall, William Philip
Published
Singapore : Springer Singapore : Imprint: Springer, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Relationship between R&D and Financial Performance in Indian Pharmaceutical Industry
Author
Nandy, Mithun
Published
Singapore : Springer Singapore : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Consumer Behavior over the Life Course Research Frontiers and New Directions
Author
Moschis, George P.
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Services in Family Forestry
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Social Marketing in Action Cases from Around the World
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Toward a Better Understanding of Rule-Breaking Market Behavior Insights from Performance Breakthroughs in Sports
Author
Veenendaal, Ann-Kathrin
Published
Cham : Springer International Publishing : Imprint: Springer, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Advances in Kaiyu Studies From Shop-Around Movements Through Behavioral Marketing to Town Equity Research
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Artificial Intelligence for Fashion Industry in the Big Data Era
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Chinese Consumers and the Fashion Market
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Author
Huber, Cathrin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
The Data-Driven Project Manager A Statistical Battle Against Project Obstacles
Author
Vanhoucke, Mario
Published
Berkeley, CA : Apress : Imprint: Apress, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Market Segmentation Analysis Understanding It, Doing It, and Making It Useful
Author
Dolnicar, Sara
Published
Singapore : Springer Singapore : Imprint: Springer, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Advanced Methods for Modeling Markets
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Advances in Chinese Brand Management
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Advances in Luxury Brand Management
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
26.
Brand Fans Lessons from the World's Greatest Sporting Brands
Author
Smith, Aaron C.T.
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
27.
Business Model Pioneers How Innovators Successfully Implement New Business Models
Author
Voigt, Kai-Ingo
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
28.
Competitive Advantage of Customer Centricity
Author
Parniangtong, Sathit
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
29.
Competitiveness Creation and Maintenance in the Postal Services Industry A Lithuanian Case Study
Author
Pilinkienė, Vaida
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
30.
Consumer Perception of Product Risks and Benefits
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
31.
Contemporary Issues and Development in the Global Halal Industry Selected Papers from the International Halal Conference 2014
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
32.
Ethics and Neuromarketing Implications for Market Research and Business Practice
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
33.
Formative Research in Social Marketing Innovative Methods to Gain Consumer Insights
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
34.
Green Fashion Retail
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
35.
Introductory Statistics for Business and Economics Theory, Exercises and Solutions
Author
Ubøe, Jan
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
36.
Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients
Author
Srun, Francis
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
37.
Neuroeconomic and Behavioral Aspects of Decision Making Proceedings of the 2016 Computational Methods in Experimental Economics (CMEE) Conference
Published
Cham : Springer International Publishing : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
38.
Segmentation in Social Marketing Process, Methods and Application
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
39.
Strategic Marketing and Innovation for Indian MSMEs
Author
Srinivasan, R.
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
40.
Supplier Selection An MCDA-Based Approach
Author
Mukherjee, Krishnendu
Published
New Delhi : Springer India : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
41.
Analytical Modeling Research in Fashion Business
Published
Singapore : Springer Singapore : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
42.
Business Statistics for Competitive Advantage with Excel 2016 Basics, Model Building, Simulation and Cases
Author
Fraser, Cynthia
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
43.
Business Strategies and Competitiveness in Times of Crisis A Survey on Italian SMEs
Author
Gavinelli, Laura
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
44.
Counterfeiting and Piracy A Comprehensive Literature Review
Author
Cesareo, Ludovica
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
45.
Development of Hedonic Office Rent Indices Examples for German Metropolitan Areas
Author
Kempf, Simon
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
46.
Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV
Author
Hammes, Eva Katharina
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
47.
Marketing and American Consumer Culture A Cultural Studies Analysis
Author
Berger, Arthur Asa, 1933-
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
48.
Optimal Search for Moving Targets
Author
Stone, Lawrence D.
Published
Cham : Springer International Publishing : Imprint: Springer, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
49.
Unit Pricing Empirical Investigations of its Influences at the Product and Retailer Levels
Author
Himbert, Lena
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
50.
The Handbook of Global Outsourcing and Offshoring The Definitive Guide to Strategy and Operations
Author
Oshri, Ilan
Published
London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2015.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
51.
Capture the Mindshare and the Market Share Will Follow The Art and Science of Building Brands
Author
Gill, Libby
Published
New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online