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Online Results (50)
1.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Business Statistics for Competitive Advantage with Excel and JMP Basics, Model Building, Simulation, and Cases
Author
Fraser, Cynthia
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
The Pricing Compass Finding the Solution to Your Pricing Puzzle
Author
Yang, Jan Y.
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Sustainable Approaches and Business Challenges in Times of Crisis 3rd International Conference on Modern Trends in Business, Hospitality and Tourism, Cluj-Napoca, Romania, May 4-6, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
The College Textbook Publishing Industry in the U.S. 2000-2022 The Search for Competitive Marketing Strategies
Author
Greco, Albert N.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Digital Analytics mit Google Analytics und Co
Author
Hassler, Marco
Published
[Germany] : mitp Verlag, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Headstrong and Unorthodox Pioneers for a Critical Theory of Consumption Contributions from Economics and Social Sciences
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Introduction to Metaverse Technology Landscape, Applications, and Challenges
Author
Gupta, Rajan
Published
Singapore : Springer Nature Singapore : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Marketing research : a managerial approach
Author
Marshall, Al
Published
London ; Thousand Oaks, California : SAGE Publications Ltd, [2023]
Location
MARX Library >> HF5415.2 .M377 2023 (LC)
Format
Books
12.
Next Stop Metaverse A Quick Guide to Concepts, Uses, and Potential for Research and Practice
Author
Kreutzer, Ralf T.
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Key marketing metrics : the 50+ metrics every manager needs to know
Author
Bendle, Neil T.
Published
Harlow, England : Pearson, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Marketing Analytics : Essential Tools for Data-Driven Decisions
Author
Venkatesan, Rajkumar
Published
Charlottesville : Darden Business Publishing, University of Virginia Press, 2021.
Baltimore, Md. : Project MUSE, 2021
©2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
The Routledge companion to marketing research
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
©2021
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Winning on purpose : the unbeatable strategy of loving customers
Author
Reichheld, Frederick F.
Published
Boston, Massachusetts : Harvard Business Review Press, [2021]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Brand Choice and Loyalty Evidence from Swiss Car Registration Microdata
Author
Meier, Beat
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Experimentation Works
Author
Thomke, Stefan H.
Published
Ascent Audio, 2020.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
19.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Postdata Colombia : ocho perfiles en un país conectado
Author
Arango Lozano, Carlos Andres
Published
Bogota, Colombia : Fundacion Universidad de Bogota, 2020.
Baltimore, Md. : Project MUSE, 2021
©2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
The Corporate Reputation of Multinational Corporations An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations
Author
Huber, Cathrin
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Taste, consumption, and markets : an interdisciplinary volume
Published
New York, NY : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Glorifying the Simple Life Analyses of Socio-Psychological Constructs in the Context of Reality TV
Author
Hammes, Eva Katharina
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Creating and marketing new products and services
Author
Garcia, Rosanna
Published
Boca Raton, FL : CRC Press, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Data crush : how the information tidal wave is driving new business opportunities
Author
Surdak, Christopher
Published
New York : AMACOM, American Management Association, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online