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Farris, Paul W. Is
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Safari Books Online (Firm)
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Marketing research

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Current results range from 2010 to 2014

1.
The definitive guide to marketing analytics and metrics (collection)
Published
Upper Saddle River, NJ : Pearson Education, ©2014.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Marketing metrics : the definitive guide to measuring marketing performance
Published
Upper Saddle River, N.J. : FT Press, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online