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Mogaji, Emmanuel

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1.
Customer Centric Support Services in the Digital Age The Next Frontier of Competitive Advantage
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Digital consumer management : understanding and managing consumer engagement in the digital environment
Author
Mogaji, Emmanuel
Published
Abingdon, Oxon ; New York, NY : Routledge, 2024.
©2024
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Financial Services in Nigeria The Path Towards Financial Inclusion, Economic Development and Sustainable Growth
Author
Soetan, Taiwo O.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Financial Services in Nigeria The Path Towards Financial Inclusion, Economic Development and Sustainable Growth
Author
Soetan, Taiwo O.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Artificial Intelligence in Customer Service The Next Frontier for Personalized Engagement
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Fashion Marketing in Emerging Economies Volume I Brand, Consumer and Sustainability Perspectives
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Fashion Marketing in Emerging Economies Volume II South American, Asian and African Perspectives
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Sustainable Neighbourhoods for Ageing in Place An Interdisciplinary Voice Against Global Crises
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Green Marketing in Emerging Economies A Communications Perspective
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Re-imagining Educational Futures in Developing Countries Lessons from Global Health Crises
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Brand Management An Introduction through Storytelling
Author
Mogaji, Emmanuel
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Green Marketing in Emerging Markets Strategic and Operational Perspectives
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Introduction to advertising : understanding and managing the advertising process
Author
Mogaji, Emmanuel
Published
Abingdon, Oxon ; New York, NY : Routledge, 2021.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Higher Education Marketing in Africa Explorations into Student Choice
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2020.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Strategic marketing of higher education in Africa
Published
Abingdon, Oxon ; New York, NY : Routledge, 2020.
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Understanding the higher education market in Africa
Published
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2020.
©2020
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
#Naijaalltheway : evoking the naija spirit through Pepsi advertisement
Author
Mogaji, Emmanuel
Published
London : SAGE Publications: SAGE Business Cases Originals, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Residential care home management in London
Author
Mogaji, Emmanuel
Published
London : SAGE Publications: SAGE Business Cases Originals, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Emotional appeals in advertising banking services
Author
Mogaji, Emmanuel
Published
United Kingdom : Emerald Publishing : Emerald Publishing Limited, 2018 : Emerald Publishing Limited, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online