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Marketing research

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1.
Learning Google Analytics
Author
Edmondson, Mark
Published
Sebastopol : O'Reilly Media, Inc., 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Experimentation Works
Author
Thomke, Stefan H.
Published
Ascent Audio, 2020.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
3.
Data science for marketing analytics
Author
Blanchard, Tommy
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R
Author
Hwang, Yoon Hyup
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
The new business road test : what entrepreneurs and investors should do before launching a lean start-up
Author
Mullins, John W. (John Walker)
Published
Harlow, England : Pearson, 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Questions that sell : the powerful process for discovering what your customer really wants
Author
Cherry, Paul
Published
New York, NY : AMACOM, [2018]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Strategic marketing for high technology products : an integrated approach
Author
Fotiadis, Thomas
Published
London : Routledge, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Upside : profiting from the profound demographic shifts ahead
Author
Gronbach, Kenneth W.
Published
New York : AMACOM, American Management Association, [2017]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
The workshop book : how to design and lead successful workshops
Author
Hamilton, Pamela (Business consultant)
Published
Harlow, United Kingdom : Pearson Education, 2016.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
The definitive guide to marketing analytics and metrics (collection)
Published
Upper Saddle River, NJ : Pearson Education, ©2014.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
The handbook of market intelligence : understand, compete and grow in global markets
Author
Hedin, Hans
Published
Chichester, West Sussex : Wiley, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards
Author
Pauwels, Koen
Published
AMACOM, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Marketing research : an Indian perspective
Author
Bajpai, Naval, 1971-
Published
Chennai : Pearson, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Metoda Lean Analytics : Zbuduj sukces startupu w oparciu o analize̜ danych
Author
Croll, Alistair
Published
Gliwice : Helion, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation
Author
Gurin, Joel, 1953-
Published
New York : McGraw-Hill Education, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
The ultimate guide to strategic marketing : real world methods for developing successful, long-term marketing plans
Author
Hamper, Robert J.
Published
New York : McGraw-Hill Education, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Hidden in plain sight : how to create extraordinary products for tomorrow's customers
Author
Chipchase, Jan
Published
New York, NY : HarperBusiness, [2013]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Innovating analytics : word of mouth index--how the next generation of net promoter can increase sales and drive business results
Author
Freed, Larry
Published
Hoboken, New Jersey : John Wiley & Sons, [2013]
©2013
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
The new business road test : what entrepreneurs and executives should do before launching a lean start-up
Author
Mullins, John W. (John Walker)
Published
Harlow, England ; New York : Pearson, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Your guide to entertainment marketing and performance : collection
Published
Upper Saddle River, New Jersey : FTPress Delivers, ©2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Social Media Metrics For Dummies
Author
Poston, Leslie
Published
Hoboken, NJ : Wiley, John Wiley & Sons, Inc., ©2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Marketing research for managers
Author
Crouch, Sunny
Published
Abingdon, Oxon ; New York, NY : Routledge, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Marketing metrics : the definitive guide to measuring marketing performance
Published
Upper Saddle River, N.J. : FT Press, ©2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
The age curve : how to profit from the coming demographic storm
Author
Gronbach, Kenneth W.
Published
New York : American Management Association, ©2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online