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Current results range from 1997 to 2010

1.
Data-driven marketing the 15 metrics everyone in marketing should know
Author
Jeffery, Mark, 1965-
Published
Hoboken, N.J. : Wiley, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Cases in marketing
Published
London : SAGE Publications, 1997.
Online
Online book
Location
Yale Internet Resource >> Online resource None
Format
Books / Online