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1.

A master class in brand planning the timeless works of Stephen King

Author

King, Stephen, 1931-

Published

Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007.

Online

Location

Yale Internet Resource >> None

Format

Books / Online

2.

Brands laid bare using market research for evidence-based brand management

Author

Ford, Kevin

Published

Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2005.

Online

Location

Yale Internet Resource >> None

Format

Books / Online