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Marketing research

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1.
Field guide to case study research in business-to -business marketing and purchasing
Published
Bingley, England : Edward Elgar, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Review of marketing research
Published
Bradford : Emerald Group Publishing Limited, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Product innovation toolbox a field guide to consumer understanding and research
Published
Hoboken, NJ : Wiley-Blackwell, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Reason-oriented marketing a generic marketing approach for reasonable products and services
Author
Masuch, Martin
Published
Hamburg : Diplomica Verlag, 2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Marketing research with SAS enterprise guide
Author
Coussement, Kristof
Published
Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Data-driven marketing the 15 metrics everyone in marketing should know
Author
Jeffery, Mark, 1965-
Published
Hoboken, N.J. : Wiley, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
The handbook of online and social media research tools and techniques for market researchers
Author
Poynter, Ray
Published
New York : Wiley, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Marketing intelligence & planning Volume 28, Number 7, Educating tomorrow's marketers
Published
[Bingley, UK] : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Marketing research
Author
Sontakki, C. N.
Published
Mumbai : Himalaya Pub. House, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Review of marketing research Volume 6
Published
Armonk, N.Y. : M.E. Sharpe, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Review of marketing research Volume 7
Published
Bingley, UK : Emerald, 2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Social media metrics how to measure and optimize your marketing investment
Author
Sterne, Jim, 1955-
Published
Hoboken, N.J. : Wiley, c2010.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Consumer behaviour and marketing research (text and cases)
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Marketing research
Author
Nair, Suja R.
Published
Mumbai [India] : Himalaya Pub. House, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
A new brand of business Charles Coolidge Parlin, Curtis Publishing Company, and the origins of market research
Author
Ward, Douglas B., 1961-
Published
Philadelphia : Temple University Press, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Review of marketing research Volume 5
Published
Armonk, N.Y. : M. E. Sharpe, 2009.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
The age curve how to profit from the coming demographic storm
Author
Gronbach, Kenneth W.
Published
New York : American Management Association, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
The age curve how to profit from the coming demographic storm
Author
Gronbach, Kenneth W.
Published
New York : American Management Association, c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
International market analysis theories and methods
Author
Kuada, John
Published
London : Adonis & Abbey Publishers Ltd., 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Managing market relationships methodological and empirical insights
Author
Lindgreen, Adam
Published
Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Modern marketing research
Author
Mishra, M. N.
Published
Mumbai [India] : Himalaya Pub. House, 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Review of marketing research Volume 4
Published
Armonk, N.Y. : M.E. Sharpe ; London : Eurospan [distributor], 2008.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
Brand, organizational identity and reputation in SMEs an overview
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Developments in human observation methodologies
Published
Bradford, England : Emerald Group Publishing, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
European business review. Volume 19, Number 6, Assessing and building upon Wroe Alderson's intellectual legacy
Published
Bradford : Emerald Insight, c2007.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online