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1.
Guerrilla marketing research : marketing research techniques that can help any business make more money
Author
Kaden, Robert J.
Published
London ; Philadelphia : Kogan Page, 2006.
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2.
Consuming kids : the hostile takeover of childhood
Author
Linn, Susan E.
Published
New York ; London : New Press, c2004.
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3.
Marketing research
Author
Aaker, David A.
Published
New York : John Wiley & Sons, c2004.
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4.
Marketing to American Latinos : a guide to the in-culture approach, part 2
Author
Valdés, M. Isabel
Published
Ithaca, NY : Paramount Market Pub., 2002.
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5.
Handbook of online marketing research
Author
Grossnickle, Joshua
Published
New York : McGraw-Hill, c2001.
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6.
Marketing research
Author
Aaker, David A.
Published
New York : John Wiley, 2001.
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7.
Cycles, trends, and turning points : practical marketing & sales forecasting techniques
Author
Crosby, John V.
Published
Lincolnwood, IL : NTC Business Books, c2000.
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8.
Marketing to American Latinos : a guide to the in-culture approach
Author
Valdés, M. Isabel
Published
Ithaca, N.Y. : Paramount Market Pub., 2000-
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9.
Market research matters : tools and techniques for aligning your business
Author
Duboff, Robert S., 1948-
Published
New York : Wiley, c2000.
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10.
Radical marketing : : from Harvard to Harley, lessons from ten that broke the rules and made it big
Author
Hill, Sam
Published
New York, N.Y. : HarperPerennial, 2000.
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11.
Why we buy : the science of shopping
Author
Underhill, Paco
Published
New York : Simon & Schuster, c1999.
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12.
State of the art marketing research
Author
Blankenship, Albert Breneman, 1914-
Published
Lincolnwood, Ill. : NTC Business Books, c1998.
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13.
Demography for business decision making
Author
Pol, Louis G.
Published
Westport, Conn. : Quorum, 1997.
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14.
The marketing research guide
Published
New York : Haworth Press, c1997.
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15.
Experiment-research methodology in marketing : types and applications
Author
Patzer, Gordon L.
Published
Westport, Conn. : Quorum, c1996.
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16.
Gays, lesbians, and consumer behavior : theory, practice, and research issues in marketing
Published
New York : Harrington Park Press, c1996.
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17.
Information-driven marketing decisions : development of strategic information systems
Author
Samli, A. Coskun
Published
Westport, Conn. ; London : Quorum, 1996.
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18.
Marketing and consumer research in the public interest
Published
Thousand Oaks, Calif. : Sage Publications, c1996.
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19.
Meeting of the minds : creating the market-based enterprise
Author
Barabba, Vincent P., 1934-
Published
Boston, Mass. : Harvard Business School Press, c1995.
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20.
Marketing and entrepreneurship : research ideas and opportunities /$c[edited by] Gerald E. Hills
Published
Westport, Conn. : Quorum Books, 1994.
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21.
The handbook for focus group research
Author
Greenbaum, Thomas L.
Published
New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1993.
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22.
Marketing to and through kids
Author
Guber, Selina S.
Published
New York : McGraw-Hill Inc., c1993.
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23.
Kids as customers : a handbook of marketing to children
Author
McNeal, James U.
Published
New York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, c1992.
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24.
Making niche marketing work : how to grow bigger by acting smaller
Author
Linneman, Robert E., 1928-
Published
New York : McGraw-Hill, c1991.
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25.
The focused interview : a manual of problems and procedures
Author
Merton, Robert King, 1910-2003
Published
New York : Free Pree ; London : Collier Macmillan, c1990.
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26.
Marketing research
Author
Aaker, David A.
Published
New York : Wiley, c1990.
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27.
Market research and analysis
Author
Lehmann, Donald R.
Published
Homewood, IL. : Irwin, 1989.
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28.
The Insider's guide to demographic know-how : everything marketers need to know about how to find, analyze, and use information about their customers
Published
Ithaca, NY : American Demographics Press, c1988.
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29.
The practical handbook and guide to focus group research
Author
Greenbaum, Thomas L.
Published
Lexington, Mass. : Lexington Books, c1988.
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30.
Business demography : a guide and reference for business planners and marketers
Author
Pol, Louis G.
Published
New York : Quorum Books, c1987.
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31.
Consumer socialization : a life-cycle perspective
Author
Moschis, George P., 1944-
Published
Lexington, Mass. : Lexington Books, c1987.
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32.
Focus groups : a guide for marketing & advertising professionals
Author
Templeton, Jane Farley
Published
Chicago, Ill. : Probus Pub. Co., c1987.
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33.
The bibliography of marketing research methods
Author
Dickinson, John R.
Published
Lexington, Mass. : Lexington Books, c1986.
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34.
Honomichl on marketing research
Author
Honomichl, Jack J.
Published
Lincolnwood, Ill., U.S.A. : NTC Business Books, c1986.
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35.
Meta-analysis in marketing : generalization of response models
Author
Farley, John U.
Published
Lexington, Mass. : Lexington Books, c1986.
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36.
Marketing as social behavior : a general systems theory
Author
Sirgy, M. Joseph
Published
New York : Praeger, 1984.
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37.
Need assessment : a key to user-oriented product innovation
Author
Holt, Knut
Published
Chichester [Sussex] ; New York : Wiley, c1984.
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38.
Danger, marketing researcher at work
Author
Haller, Terry
Published
Westport, Conn. : Quorum Books, 1983.
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39.
Managing marketing information
Author
Piercy, Nigel
Published
London : Croom Helm, c1983.
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40.
Consumer research for management decisions
Author
Prince, Melvin
Published
New York : Wiley, c1982.
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41.
Attitude research enters the '80s
Author
Attitude Research Conference (11th : 1980 : Carlsbad, Calif.)
Published
Chicago, Ill. : American Marketing Association, c1980.
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42.
Marketing research : information for decision making
Author
Cox, Eli Peace
Published
New York : Harper & Row, c1979.
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43.
Consumer behavior
Author
Engel, James F.
Published
Hinsdale, Ill. : Dryden Press, c1978.
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44.
Research for marketing decisions
Author
Green, Paul E.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1978.
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45.
Behavioral models for market analysis : foundations for marketing action
Published
Hinsdale, Ill. : Dryden Press, c1977.
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46.
Marketing research : text and cases
Author
Boyd, Harper W.
Published
Homewood, Ill. : R. D. Irwin, 1977.
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47.
Market structure analysis
Author
Myers, James H.
Published
Chicago : American Marketing Association, c1977.
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48.
Multivariate methods for market and survey research
Published
Chicago : American Marketing Association, c1977.
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49.
Professional telephone surveys
Author
Blankenship, Albert Breneman, 1914-
Published
New York : McGraw-Hill, c1977.
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50.
Project feasibility analysis : a guide to profitable new ventures
Author
Clifton, David S.
Published
New York : Wiley, c1977.
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