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Branding (Marketing)

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Online Results (401)
1.
Big brands are watching you : marketing social justice and digital culture
Author
Sobande, Francesca
Published
Oakland, California : University of California Press, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Cooperation Between Companies and Non-profit Organizations Taking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects
Author
Faber-Wiener, Gabriele
Published
Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Democratizing luxury : name brands, advertising, and consumption in modern Japan
Author
Culver, Annika A., 1975-
Published
Honolulu : University of Hawaiʻi Press, [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas
Author
Alaniz, Teresa
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
A five-step guide to improving your employer brand : burnish your brand to meet the challenge of talent acquisition by taking some cues from consumer branding
Author
Whitler, Kimberly A.
Published
[Cambridge, Massachusetts] : MIT Sloan Management Review, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Advances in brand semiotics & discourse analysis
Published
Wilmington, Delaware : Vernon Press, [2023]
Location
MARX Library >> HF5415.1255 .A38 2023 (LC)
Format
Books
8.
Advances in National Brand and Private Label Marketing 10th International Conference, 2023
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Branding trust : advertising and trademarks in nineteenth-century America
Author
Black, Jennifer M.
Published
Philadelphia : University of Pennsylvania Press, [2023]
©2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Commodity branding : a qualitative research approach to understanding modern energy brands
Author
Larsen, Friðrik
Published
Cham, Switzerland : Palgrave Macmillan, an imprint of Springer Nature Switzerland, [2023]
©2023
Location
MARX Library >> HD9502.A2 L37 2023 (LC)
Format
Books