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Online Results (18)
1.
Emerging Technologies in Business Innovation Strategies for Competitive Advantage
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Learning Google Analytics
Author
Edmondson, Mark
Published
Sebastopol : O'Reilly Media, Inc., 2022.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Marketing analytics beyond advertising : how right-brained marketers can master the numbers
Published
[Place of publication not identified] : Pearson, [2021].
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
4.
Data-driven marketing content : a practical guide
Author
Wilson, Lee
Published
Bingley, UK : Emerald Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Data science for marketing analytics
Author
Blanchard, Tommy
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Getting started with Salesforce Einstein analytics : a beginner's guide to building interactive dashboards
Author
Yu, Johan
Published
New York : Apress, [2019]
©2019
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Hands-on data science for marketing : improve your marketing strategies with machine learning using Python and R
Author
Hwang, Yoon Hyup
Published
Birmingham, UK : Packt Publishing, 2019.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Learning Einstein Analytics : unlock critical insights with Salesforce Einstein Analytics
Author
Chitalkar, Santosh
Published
Birmingham, England : Packt Publishing, 2018.
©2018
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Customer analytics for dummies
Author
Sauro, Jeff
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
Data crush : how the information tidal wave is driving new business opportunities
Author
Surdak, Christopher
Published
New York : AMACOM, American Management Association, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Data crush : how the information tidal wave is driving new business opportunities
Author
Surdak, Christopher
Published
New York : American Management Association, [2014]
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Engaging customers using big data : how marketing analytics are transforming business
Author
Sathi, Arvind
Published
New York, NY : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415.13 .S273X 2014 (LC)
Format
Books
14.
It's Not the Size of the Data -- It's How You Use It : Smarter Marketing with Analytics and Dashboards
Author
Pauwels, Koen
Published
AMACOM, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Marketing analytics : data-driven techniques with Microsoft Excel
Author
Winston, Wayne L.
Published
Indianapolis, Indiana : John Wiley & Sons, Incorporation, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Open data now : the secret to hot startups, smart investing, savvy marketing, and fast innovation
Author
Gurin, Joel, 1953-
Published
New York : McGraw-Hill Education, [2014]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Big data marketing : engage your customers more effectively and drive value
Author
Arthur, Lisa
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
©2013
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Marketing research with SAS enterprise guide
Author
Coussement, Kristof
Published
Farnham, Surrey, England ; Burlington, Vt. : Gower, c2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Business and economic forecasting for the information age : a practical approach
Author
Hoshmand, A. Reza
Published
Westport, CT : Quorum Books, 2002.
Location
SML, Stacks, LC Classification >> HD30.27 .H67X 2002 (LC)
Format
Books
20.
Handbook of online marketing research
Author
Grossnickle, Joshua
Published
New York : McGraw-Hill, c2001.
Location
Library Shelving Facility (LSF) >> HF5415.2 G776X 2001 (LC)
Format
Books
21.
Handbook of online marketing research
Author
Grossnickle, Joshua
Published
New York : McGraw-Hill, c2001.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
22.
Marketing information and decision systems: coming of age in the '70's
Author
Montgomery, David Bruce
Published
[Cambridge, Mass., Marketing Science Institute] 1973.
Location
Library Shelving Facility (LSF) >> HF5415.2 M65 (LC)+ Oversize
Format
Books
23.
Chemical marketing : the challenges of the seventies
Published
Washington, DC : American Chemical Society, 1971.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Developing a balanced marketing information system
Author
Montgomery, David Bruce
Published
Cambridge, Mass., Marketing Science Institute, 1970.
Location
Library Shelving Facility (LSF) >> HF5415 M65 (LC)+ Oversize
Format
Books