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1.
The power of the purse : how smart businesses are adapting to the world's most important consumers --- woman
Author
Warner, Fara
Published
Upper Saddle River, NY. : Pearson Education, Inc., 2006.
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2.
Cases in strategic marketing management : business strategies in Latin America
Author
D'Andrea, Guillermo
Published
Upper Saddle River, NJ : Prentice-Hall, c2001.
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3.
Marketing mistakes and successes
Author
Hartley, Robert F.
Published
New York : Wiley, c2000.
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4.
Crisis marketing : when bad things happen to good companies
Author
Marconi, Joe
Published
Chicago, Ill. : NTC Business Books, c1997.
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5.
Firms, markets and economic change : a dynamic theory of business institutions
Published
London ; New York : Routledge, 1995.
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6.
New perspectives on international marketing
Published
London ; New York : Routledge, 1991.
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7.
Market-driven management : lessons learned from 20 successful associations
Author
Norris, Donald M.
Published
Washington, D.C. : Foundation of the American Society of Association Executives, c1990.
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8.
Marketing management : text and cases
Author
Bonoma, Thomas V.
Published
Homewood, IL : Irwin, c1990.
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9.
New and improved : the story of mass marketing in America
Author
Tedlow, Richard S.
Published
New York : Basic Books, c1990.
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10.
Marketing masters : lessons in the art of marketing from those who do it best
Author
Brown, Paul B.
Published
New York : Harper & Row, c1988.
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11.
The supermarketers : marketing for success, rules of the mastermarketers, the naked marketplace
Author
Heller, Robert, 1932-
Published
New York : Dutton, c1987.
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12.
The IBM way : insights into the world's most successful marketing organization
Author
Rodgers, F. G. (Francis G.)
Published
New York : Harper & Row, c1986.
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13.
Marketing management : strategy and cases
Author
Dalrymple, Douglas J.
Published
New York : J. Wiley, c1986.
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14.
Marketing successes, historical to present day : what we can learn
Author
Hartley, Robert F.
Published
New York : J. Wiley, c1985.
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15.
Cases in marketing management : issues for the 1980s
Author
Hinkle, Charles L.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1984.
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16.
Managing marketing : text, cases, and readings
Author
Bonoma, Thomas V.
Published
New York : Free Press ; London : Collier Macmillan, c1984.
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17.
Health care marketing management : a case approach
Author
Cooper, Philip D., 1942-
Published
Rockville, Md. : Aspen Systems Corp., 1982.
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18.
Marketing for nonprofit organizations
Author
Kotler, Philip
Published
Englewood Cliffs, N.J. : Prentice-Hall, 1982.
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19.
Marketing and society : cases and commentaries
Author
Adler, Roy D.
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1981.
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20.
Marketing for non-profit organizations
Author
Rados, David L., 1933-
Published
Boston, Mass. : Auburn House Pub. Co., c1981.
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21.
Marketing research : information for decision making
Author
Cox, Eli Peace
Published
New York : Harper & Row, c1979.
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22.
Strategic market planning : problems and analytical approaches
Author
Abell, Derek
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1979.
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23.
Problems in marketing
Published
New York : McGraw-Hill, c1977.
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24.
Marketing mistakes
Author
Hartley, Robert F.
Published
Columbus, Ohio : Grid, inc., 1976.
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