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Marx Library
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Marketing

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1.
Innovations in services marketing and management : strategies for emerging economies
Published
Hershey, PA : Business Science Reference, [2014]
Location
MARX Library >> HD9980.5 .I572X 2014 (LC) Oversize
Format
Books
2.
The marketing firm : economic psychology of corporate behaviour
Author
Vella, Kevin J.
Published
Cheltenham, UK ; Northampton, MA : Edward Elgar, c2011.
Location
MARX Library >> HF5415 .V45 2011
Format
Books
3.
Elite China : luxury consumer behavior in China
Author
Lu, Pierre Xiao
Published
Singapore ; Hoboken, NJ : John Wiley & Sons (Asia), 2008.
Location
MARX Library >> HF5415.33.C6 L8 2008 (LC)
Format
Books
4.
Marketing in the emerging markets of Central and Eastern Europe : the Balkans
Published
New York : Palgrave Macmillan, c2005.
Location
Library Shelving Facility (LSF) >> HF5415.12.B28 M37X 2005 (LC)
Format
Books
5.
Winning in Asia, Japanese style : market and nonmarket strategies for success
Published
New York : Palgrave MacMillan, 2002.
Location
Library Shelving Facility (LSF) >> HF1602.15 A74 W56X 2002 (LC)
Format
Books
6.
Cases in strategic marketing management : business strategies in Latin America
Author
D'Andrea, Guillermo
Published
Upper Saddle River, NJ : Prentice-Hall, c2001.
Location
Library Shelving Facility (LSF) >> HF1416.6 L38 D36X 2001 (LC)
Format
Books
7.
Cases in strategic marketing management : business strategies in Muslim countries
Author
Quelch, John A.
Published
Upper Saddle River, N.J. : Prentice Hall, c2001.
Location
Library Shelving Facility (LSF) >> HF5415.12 I74 Q45X 2001 (LC)
Format
Books
8.
Strategic marketing problems : cases and comments
Author
Kerin, Roger A.
Published
Upper Saddle River, N.J. : Prentice Hall, c2001.
Location
Library Shelving Facility (LSF) >> HF5415.135 K47X 2001 (LC)
Format
Books
9.
Marketing mistakes and successes
Author
Hartley, Robert F.
Published
New York : Wiley, c2000.
Location
Library Shelving Facility (LSF) >> HF5415.1 H37X 2001 (LC)
Format
Books
10.
The power of marketing innovation
Author
Lucenko, Kristina
Published
New York, NY : Conference Board, c1999.
Location
Library Shelving Facility (LSF) >> HF5001 C55X 1237
Format
Books
11.
Crisis marketing : when bad things happen to good companies
Author
Marconi, Joe
Published
Chicago, Ill. : NTC Business Books, c1997.
Location
Library Shelving Facility (LSF) >> HF5415.122 M367X 1997 (LC)
Format
Books
12.
Strategic marketing
Author
Cravens, David W.
Published
Chicago : Irwin, c1997.
Location
Library Shelving Facility (LSF) >> HF5415.135 C72X 1997 (LC)
Format
Books
13.
Beyond MaxiMarketing : the new power of caring and daring
Author
Rapp, Stan
Published
New York : McGraw-Hill, c1994.
Location
Library Shelving Facility (LSF) >> HF5415 R324X 1994 (LC)
Format
Books
14.
New perspectives on international marketing
Published
London ; New York : Routledge, 1991.
Location
Library Shelving Facility (LSF) >> HF1416 N48X 1991 (LC)
Format
Books
15.
Market-driven management : lessons learned from 20 successful associations
Author
Norris, Donald M.
Published
Washington, D.C. : Foundation of the American Society of Association Executives, c1990.
Location
Library Shelving Facility (LSF) >> HD2425 N67X 1990 (LC)
Format
Books
16.
The marketing challenge of 1992
Author
Quelch, John A.
Published
Reading, Mass. : Addison-Wesley Pub. Co., c1990.
Location
Library Shelving Facility (LSF) >> HF5415.12 E82 Q45 1990 (LC)
Format
Books
17.
Marketing management : text and cases
Author
Bonoma, Thomas V.
Published
Homewood, IL : Irwin, c1990.
Location
Library Shelving Facility (LSF) >> HF5415 B75 1990 (LC)+ Oversize
Format
Books
18.
New and improved : the story of mass marketing in America
Author
Tedlow, Richard S.
Published
New York : Basic Books, c1990.
Location
MARX Library >> HF5415.1 T44 1990 (LC)
Format
Books
19.
Marketing masters : lessons in the art of marketing from those who do it best
Author
Brown, Paul B.
Published
New York : Harper & Row, c1988.
Location
Library Shelving Facility (LSF) >> HF5415.1 B79 1988 (LC)
Format
Books
20.
The IBM way : insights into the world's most successful marketing organization
Author
Rodgers, F. G. (Francis G.)
Published
New York : Harper & Row, c1986.
Location
Library Shelving Facility (LSF) >> HD9696 C64 I4875 1986 (LC)
Format
Books
21.
Marketing management : strategy and cases
Author
Dalrymple, Douglas J.
Published
New York : J. Wiley, c1986.
Location
Library Shelving Facility (LSF) >> HF5415.13 D32 1986 (LC)
Format
Books
22.
Marketing successes, historical to present day : what we can learn
Author
Hartley, Robert F.
Published
New York : J. Wiley, c1985.
Location
Library Shelving Facility (LSF) >> HF5415 H2432 1985 (LC)
Format
Books
23.
Managing marketing : text, cases, and readings
Author
Bonoma, Thomas V.
Published
New York : Free Press ; London : Collier Macmillan, c1984.
Location
Library Shelving Facility (LSF) >> HF5415.13 B597 1984 (LC)+ Oversize
Format
Books
24.
Marketing/research people : their behind-the-scenes stories
Author
Honomichl, Jack J.
Published
Chicago, IL : Crain Books, c1984.
Location
Library Shelving Facility (LSF) >> HF5415.2 H625 1984 (LC)
Format
Books
25.
Cases and readings for marketing for nonprofit organizations
Published
Englewood Cliffs, N.J. : Prentice-Hall, c1983.
Location
Library Shelving Facility (LSF) >> HF5415 C2854 1983 (LC)
Library Shelving Facility (LSF) >> HF5415 C2854 1983
Library Shelving Facility (LSF) >> HF5415 C2854 1983 (LC)
Format
Books