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Marx Library
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Marketing research
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Data processing

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Current results range from 1970 to 2014

1.
Engaging customers using big data : how marketing analytics are transforming business
Author
Sathi, Arvind
Published
New York, NY : Palgrave Macmillan, 2014.
Location
MARX Library >> HF5415.13 .S273X 2014 (LC)
Format
Books
2.
Handbook of online marketing research
Author
Grossnickle, Joshua
Published
New York : McGraw-Hill, c2001.
Location
Library Shelving Facility (LSF) >> HF5415.2 G776X 2001 (LC)
Format
Books
3.
Marketing information and decision systems: coming of age in the '70's
Author
Montgomery, David Bruce
Published
[Cambridge, Mass., Marketing Science Institute] 1973.
Location
Library Shelving Facility (LSF) >> HF5415.2 M65 (LC)+ Oversize
Format
Books
4.
Developing a balanced marketing information system
Author
Montgomery, David Bruce
Published
Cambridge, Mass., Marketing Science Institute, 1970.
Location
Library Shelving Facility (LSF) >> HF5415 M65 (LC)+ Oversize
Format
Books