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Marketing research
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Research

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Online Results (40)
1.
The customer-base audit : the first step on the journey to customer centricity
Author
Fader, Peter S.
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
2.
Marketing. What is ethnography
Published
[Place of publication not identified] : Business Professor, 2021.
Online
Streaming video
Location
Yale Internet Resource >> None
Format
Images / Online / Video & Film
3.
Experimentation Works
Author
Thomke, Stefan H.
Published
Ascent Audio, 2020.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
4.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Location
MARX Library >> HD45 .T46 2020 (LC)
Format
Books
5.
Experimentation works : the surprising power of business experiments
Author
Thomke, Stefan H.
Published
Boston, Massachusetts : Harvard Business Review Press, [2020]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
Handbook of research on retailing
Published
Northampton, MA : Edward Elgar Pub., Inc., 2018.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
7.
Autobiographical reflections of scholarly pioneers. Part II
Published
[Bradford, England] : Emerald Publishing Limited, 2017.
©2017
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Contemporary Issues and Development in the Global Halal Industry Selected Papers from the International Halal Conference 2014
Published
Singapore : Springer Singapore : Imprint: Springer, 2017.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Field study handbook
Author
Chipchase, Jan
Published
San Francisco : Field Institute, [2017]
©2017
Location
SML, Franke Family Digital Humanities Lab (Non-Circulating) >> HF5415.2 .C457 2017 (LC) Oversize
Format
Books
10.
Customer analytics for dummies
Author
Sauro, Jeff
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2015]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
11.
The definitive guide to marketing analytics and metrics (collection)
Published
Upper Saddle River, NJ : Pearson Education, ©2014.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Field guide to case study research in business-to -business marketing and purchasing
Published
Bingley, England : Edward Elgar, 2014.
©2014
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing .
Author
Woodside, Arch
Published
Bingley Emerald Group Publishing Limited 2014
Location
MARX Library >> HF5410 A3 2014
Format
Books
14.
Metoda Lean Analytics : Zbuduj sukces startupu w oparciu o analize̜ danych
Author
Croll, Alistair
Published
Gliwice : Helion, ©2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
15.
Stories that deliver business insights
Author
Cayla, Julien
Published
Cambridge, MA : MIT, 2014.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
16.
Entertainment & leisure market research / by: Richard K. Miller and Kelli Washington
Published
Miramar, FL : Richard K. Miller Associates
Loganville, GA : Richard K. Miller Associates
Online
Online resource, archived issues
Online resource, current year if available
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
17.
Lean analytics use data to build a better startup faster
Author
Croll, Alistair
Published
Sebastopol, CA : O'Reilly Media, 2013.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Lean analytics : use data to build a better startup faster
Author
Croll, Alistair
Published
Sebastopol, CA : O'Reilly Media, 2013.
Online
Online book
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
19.
Leading edge marketing research 21st-century tools and practices
Published
Thousand Oaks, Calif. : SAGE Publications, c2012.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
20.
Projektowanie i rozwój nowych produktów w oparciu o innowacyjne metody i techniki badania konsumentów
Author
Kraus, Artur
Published
Rzeszów : Wydawnictwo Uniwersytetu Rzeszowskiego, 2012.
Location
SML, Stacks, LC Classification >> TS171.4 .K73 2012 (LC)
Format
Books
21.
Sexy little numbers : how to grow your business using the data you already have
Author
Maex, Dimitri
Published
New York : Crown Business, c2012.
Location
MARX Library >> HF5415.32 .M34X 2012 (LC)
Format
Books
22.
Asian journal of business research
Published
Wellington, New Zealand : Asia Business Research Corporation, 2011-
Online
Full text
Location
Yale Internet Resource >> None
Format
Journals & Newspapers / Online
23.
Une façon differente de faire de la recherche en vente et marketing petit guide pour les chercheurs humbles
Author
Mesly, Olivier
Published
Quebec : Presses de l'Universite du Quebec, 2011. (Baltimore, Md. : Project MUSE, 2013)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
24.
Qualitative research methods in public relations and marketing communications
Author
Daymon, Christine
Published
New York, NY : Routledge, 2011.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
"Sie wollen mir doch was verkaufen!" : Analyse der Umfrageteilnahme in einem offline rekrutierten Access Panel
Author
Vehre, Helen
Published
Wiesbaden : VS Verlag, 2011.
Location
Library Shelving Facility (LSF) >> HF5415.3 .V44 2011 (LC)
Format
Books