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Strategic planning
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Marketing

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Online Results (105)
126.
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Author
Rust, Roland T.
Published
New York : Free Press, 2000.
Location
Library Shelving Facility (LSF) >> HF5415.5 R87X 2000 (LC)
Format
Books
127.
Driving customer equity : how customer lifetime value is reshaping corporate strategy
Author
Rust, Roland T.
Published
New York : Free Press, 2000.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
128.
L'industrie touristique strategie concurrentielle des entreprises
Author
Sabourin, Vincent
Published
Sainte-Foy, Quebec : Presses de l'Universite du Quebec, 2000. (Baltimore, Md. : Project MUSE, 2013)
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
129.
Rethinking marketing : qualitative strategies and exotic visions
Author
Walle, Alf H.
Published
Westport, Conn. : Quorum Books, 2001.
Location
Library Shelving Facility (LSF) >> HF5415.2 W284X 2001 (LC)
Format
Books
130.
The market value process : bridging customer and shareholder value
Author
Cleland, Alan S., 1939-
Published
San Francisco : Jossey-Bass, c1996.
Online
Publisher description
Table of Contents
Location
SML, Stacks, LC Classification >> HD30.28 .C578X 1996 (LC)
Format
Books
131.
The market value process : bridging customer and shareholder value
Author
Cleland, Alan S., 1939-
Published
San Francisco : Jossey-Bass, c1996.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
132.
Leadership in action : tough-minded strategies from the global giant
Author
Maucher, Helmut, 1927-
Published
New York : McGraw-Hill, c1994.
Location
Library Shelving Facility (LSF) >> HD9015 S93 N55X13 1994 (LC)
Format
Books
133.
Leadership in action : tough-minded strategies from the global giant
Author
Maucher, Helmut, 1927-
Published
New York : McGraw-Hill, c1994.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
134.
Unternehmensführung und Marketing in Osteuropa : Dokumentation des 24. Münsteraner Führungsgesprächs vom 25./26. Februar 1993
Author
Münsteraner Führungsgespräch (24th : 1993)
Published
Münster : Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V., c1993.
Location
SML, Stacks, LC Classification >> HF5415.13 M86X 1993 (LC)+ Oversize
Format
Books
135.
Health care marketing plans : from strategy to action
Author
Hillestad, Steven G.
Published
Gaithersburg, Md. : Aspen, 1991.
Location
Library Shelving Facility (LSF) >> RA410.56 H55 1991
Format
Books
136.
Health care marketing plans : from strategy to action
Author
Hillestad, Steven G.
Published
Gaithersburg, Md. : Aspen, 1991.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
137.
Marketing strategy : a customer-driven approach
Author
Schnaars, Steven P.
Published
New York : Free Press ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International, c1991.
Location
Library Shelving Facility (LSF) >> HF5415.13 S345X 1991 (LC)
Format
Books
138.
Marketing strategy : a customer-driven approach
Author
Schnaars, Steven P.
Published
New York : Free Press ; Toronto : Collier Macmillan Canada ; New York : Maxwell Macmillan International, c1991.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
139.
Datenbankgestützte Marktselektion : eine methodische Basis für Internationalisierungsstrategien
Author
Schneider, Dieter J. G.
Published
Stuttgart : C.E. Poeschel, c1989.
Location
Library Shelving Facility (LSF) >> HF5415.125 S35X 1989 (LC)
Format
Books
140.
Euro-marketing : Unternehmensstrategien für den Binnenmarkt
Author
Tietz, Bruno
Published
Landsberg am Lech : Poller, c1989.
Location
Library Shelving Facility (LSF) >> HF5415.13 T54X 1989 (LC)
Format
Books
141.
Kokaku setten no māketingu
Title
顧客接点のマ一ケティング
Author
Mizuguchi, Kenji, 1932-2008
水口健次, 1932-2008
Published
Tōkyō : Nihon Keizai Shinbunsha, 1989.
Location
Library Shelving Facility (LSF) >> HF5415.12 J3 M593 1989 (LC)
Format
Books
142.
Schnittstellen-Management : Abstimmungsprobleme zwischen Marketing und Forschung und Entwicklung
Author
Brockhoff, Klaus
Published
Stuttgart : C.E. Poeschel, c1989.
Location
Library Shelving Facility (LSF) >> HD30.28 B76X 1989 (LC)
Format
Books
143.
Urikata ga kawatta : kakaku kakumei no butaiura o saguru
Title
売り方が变わった　
Published
Tōkyō : Nihon Keizai Shinbunsha, 1989.
Location
Library Shelving Facility (LSF) >> HF5415.12 J3 U74 1989 (LC)
Format
Books
144.
Market-driven strategies in health care
Author
Coddington, Dean C.
Published
San Francisco : Jossey-Bass, 1987.
Location
Library Shelving Facility (LSF) >> RA965.5 C59 1987 (LC)
Format
Books
145.
The PIMS principles : linking strategy to performance
Author
Buzzell, Robert D. (Robert Dow), 1933-
Published
New York : Free Press ; London : Collier Macmillan, c1987.
Location
Library Shelving Facility (LSF) >> HF5415.13 B893 1987 (LC)
Format
Books
146.
The PIMS principles : linking strategy to performance
Author
Buzzell, Robert D. (Robert Dow), 1933-
Published
New York : Free Press ; London : Collier Macmillan, c1987.
Online
Online book (login required)
Location
Internet Archive >> None
Format
Books
147.
Senryakuteki butsuryū no kōzu
Title
戦略的物流の構図
Author
Nakada, Shinʾya, 1941-
中田信哉, 1941-
Published
Tōkyō : Hakutō Shobō, Shōwa 62 [1987]
Location
Library Shelving Facility (LSF) >> HF5415.13 N34 (LC)
Format
Books
148.
Strategisches Management und Marketing Markt- und Wettbewerbsanalyse Strategische Frühaufklärung Portfolio-Management
Author
Kreilkamp, Edgar
Published
Berlin : Walter de Gruyter, 1987.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
149.
Health care marketing plans : from strategy to action
Author
Hillestad, Steven G.
Published
Homewood, Ill. : Dow Jones-Irwin, c1984.
Location
Library Shelving Facility (LSF) >> RA410.5 H55 1984
Format
Books