Sports business research network : SBRnet : featuring sports market analytics

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Uniform Title

Sports business research network (Website)

Title

Sports business research network : SBRnet : featuring sports market analytics.

Publication

<October 1, 2021>: Princeton, N.J. : SBRnet

<December 17, 2021- >: [Boca Raton, Florida?] : SBRnet

Physical Description

1 online resource

Frequency

Continuously updated

Extent

Began in 1996.

Local Notes

Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale’s Virtual Private Network (VPN).

Access is available to the Yale community.

Notes

Description based on contents viewed on December 17, 2021; title from home page.

Last viewed July 23, 2024.

Access and use

Access restricted by licensing agreement.

Summary

Online platform of nationwide sports business, sports marketing, and sports marketing analytics, including professional and college sports, consumer research, and industry reports. The service features extensive research and custom reports covering sports participation, the fan market and behaviors, venues, sponsorships, and expenditure on sporting goods, brand preference, and more. The service also provides the academic community with a comprehensive Sports Business Resource Center to provide additional research support and insights, including directories, media, and articles. Provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.

Former titles

Sports business research network <May 2, 2016>

Sports market analytics <January 26, 2017>

Variant and related titles

SBRnet

Also called: Sports market analytics

Also called: SMA : sports market analytics

HTML header title: Sports market analytics : SBRnet <October 1, 2021- >

Format

Databases / Data Sets / Online

Language

English