Primary remote access for Yale University authorized users is through EZproxy; resource may also be accessed through Yale’s Virtual Private Network (VPN).
Access is available to the Yale community.
Notes
Description based on contents viewed on December 17, 2021; title from home page.
Last viewed July 23, 2024.
Access and use
Access restricted by licensing agreement.
Summary
Online platform of nationwide sports business, sports marketing, and sports marketing analytics, including professional and college sports, consumer research, and industry reports. The service features extensive research and custom reports covering sports participation, the fan market and behaviors, venues, sponsorships, and expenditure on sporting goods, brand preference, and more. The service also provides the academic community with a comprehensive Sports Business Resource Center to provide additional research support and insights, including directories, media, and articles. Provides nationwide analysis of statistical trends in each major segment of the sports market and the extent to which they interrelate.