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Innovations in magazine publishing
Title
Innovations in magazine publishing / edited by Simon Das, David Stam, and Andrew Blake.
ISBN
0429321368 (electronic bk.)
9780429321368 (electronic bk.)
0367337002
0367337010
9780367337001
9780367337018
Publication
Abingdon, Oxon ; New York, NY : Routledge, Taylor & Francis Group, 2021.
Copyright Notice Date
©2021
Physical Description
1 online resource (xi, 190 pages : : illustrations (black and white.)
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Summary
"This book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive. Innovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. A comprehensive overview of the current state of the industry is a vital resource for students, researchers, and professionals in magazine journalism, as well as for those studying media and journalism studies more generally"-- Provided by publisher.
Variant and related titles
Taylor & Francis. EBA 2024-2025.
Other formats
Original
ebook version :
Format
Books / Online
Language
English
Added to Catalog
August 07, 2024
Bibliography
Includes bibliographical references and index.
Contents
Magazine publishing innovation: The drivers and implications of technology / Simon Das
A short history of British consumer magazine publishing / Christine Stam
UK magazine publishing: innovation as necessity / David Stam
Managing innovation: the 3 Ps of creativity and commercialisation / Simon Das
The advertising revolution: past, present and future / Helen Powell
Magazine publishing in a global world / Andrew Blake
Diversity in magazines: time to turn over a new leaf? / Andrew Blake and Simon Das
Independent thinking / David Stam.
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