Design for media : a handbook for students and professionals in journalism, PR and advertising / Dinah Hand & Steve Middleditch.

Harlow, England : Pearson Education, 2013, ©2013.

1 online resource (xi, 372 pages : : illustrations (some color.)

Access is available to the Yale community.

Description based on print version record.

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This essential guide provides journalism and other media students and professionals with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and pertinent explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the 'how to'. Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs. Supported by a comprehensive gallery of examples and case studies. Highly illustrated throughout. Colour 'How to' sections explain in detail how to create layouts and work with type, pictures and colour successfully. Visit the Design for Media website at www.pearsoned.co.uk/hand for invaluable practice material and resources such as templates, type usage guides, colour palettes and links to key media industry contacts and our media and journalism website at www.pearsoned.co.uk/mediajournalism to find links to other Pearson titles and resources.

Taylor & Francis. EBA 2024-2025.

Original

Books / Online

English

October 04, 2024

Includes bibliographical references and index.