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Freud on Madison Avenue motivation research and subliminal advertising in America
Author
Title
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel.
ISBN
9780812204872
0812242513 (alk. paper)
9780812242515 (alk. paper)
Published
Philadelphia : University of Pennsylvania Press, c2010. (Baltimore, Md. : Project MUSE, 2012)
Physical Description
1 online resource (218 p. )
Local Notes
Access is available to the Yale community.
Notes
Description based on print version record.
Access and use
Access restricted by licensing agreement.
Variant and related titles
Project MUSE - UPCC 2010 Current Complete Collection.
Project MUSE - UPCC 2010 History Collection.
Project MUSE - UPCC 2010-2012 Current Complete Collection Bundle.
UPCC book collections on Project MUSE.
Format
Books / Online
Language
English
Added to Catalog
July 30, 2012
Bibliography
Includes bibliographical references and index.
Contents
The psychology of everyday living
The sophisticated sell
The secret pitch
The fertile moment
The psychology of the world of objects.
Subjects
Also listed under
Project Muse.
Bookmark As
Citation
