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Consumer behavior

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Current results range from 1864 to 2024

1.
Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
Author
Zaidi, Neha
Published
Berkeley, CA : Apress : Imprint: Apress, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
2.
Consumer Behavior in Practice Strategic Insights for the Modern Marketer
Author
Chan, Eugene Y.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
3.
Digital Food Provisioning in Times of Multiple Crises How Social and Technological Innovations Shape Everyday Consumption Practices
Published
Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
4.
Emotion-Driven Innovation A Methodology to Envision Emotion-Focused New Product Ideas
Author
Alaniz, Teresa
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
5.
Game changer : how strategic pricing shapes businesses, markets, and society
Author
Izaret, Jean-Manuel
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2024]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
6.
La subsistance au quotidien : conter ce qui compte
Author
Pruvost, Geneviève
Published
Paris : La Découverte, [2024]
©2024
Location
SML, Stacks, LC Classification >> ON ORDER
Format
Books
7.
Valuing Customer Engagement Strategies to Measure and Maximize Profitability
Author
Kumar, V.
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2024.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
8.
Active Price Management Be a Price Maker, Not a Price Taker!
Author
Reinecke, Sven
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
9.
Artificial Intelligence along the Customer Journey A Customer Experience Perspective
Author
Barone, Ada Maria
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
10.
Breaking Twitter : Elon Musk and the most controversial corporate takeover in history
Author
Mezrich, Ben, 1969-
Published
New York : Grand Central Publishing, 2023.
©2023.
Location
Law Library >> HM743.T95 M49 2023
Format
Books
11.
The Cambridge handbook of consumer psychology
Published
Cambridge, UK : Cambridge University Press, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
12.
Capitalism and the senses
Published
Philadelphia : University of Pennsylvania Press, [2023]
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
13.
Client-Centered Business Consulting The Power of Psychological Understanding
Author
Addimando, Federico
Published
Cham : Springer Nature Switzerland : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
14.
Consumer behavior
Author
Ruvio, Ayalla
Published
Hoboken, NJ : John Wiley & Sons, Inc., [2023]
Location
MARX Library >> HF5415.32 .R885 2023 (LC)
Format
Books
15.
Consumer culture theory
Published
London ; Thousand Oaks, California : SAGE, 2023.
Location
MARX Library >> HF5415.32 .C6544 2023 (LC)
Format
Books
16.
Contemporary Trends in Marketing Problems, Processes and Prospects
Published
Cham : Springer Nature Switzerland : Imprint: Palgrave Macmillan, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
17.
Critical Factors for Adoption of Customer Relationship Management A Study of Palestine SMEs
Author
Salah, Omar Hasan
Published
Singapore : Springer Nature Singapore : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
18.
Cultural and social influences on consumer behavior : uncertainty avoidance, rituals, and external threats
Author
Wang, Xuehua
Published
Singapore : Springer Nature Singapore Pte Ltd., [2023]
Location
MARX Library >> HF5415.32 .W36 2023 (LC)
Format
Books
19.
The customer-base audit : the first step on the journey to customer centricity
Author
Fader, Peter S.
Published
[Place of publication not identified] : Ascent Audio, 2023.
Online
Streaming audio
Location
Yale Internet Resource >> None
Format
Audio / Online
20.
Customer Centricity in New Product Development Radical Customer Orientation as the Key to High-potential Innovations
Author
Rademacher, Ute
Published
Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
21.
Customer Success Management Helping Business Customers Achieve Their Goals
Author
Kleinaltenkamp, Michael
Published
Cham : Springer International Publishing : Imprint: Springer, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
22.
Decoded : the science behind why we buy
Author
Barden, Phil, 1959-
Published
Hoboken, NJ : John Wiley & Sons, Inc., 2023.
©2023
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
23.
The emergence of brand-name capitalism in late colonial India : advertising and the making of modern conjugality
Author
Haynes, Douglas E.
Published
London ; New York, NY : Bloomsbury Academic, 2023.
©2023
Location
SML, Stacks, LC Classification >> HF6161.B4 H39 2023 (LC)
Format
Books
24.
Encounters at the counter : the organization of shop interactions
Published
Cambridge, United Kingdom ; New York, NY : Cambridge University Press, 2023.
Online
Online book
Location
Yale Internet Resource >> None
Format
Books / Online
25.
Ethical consumption : a research overview
Author
Hiller, Alex, 1977-
Published
London ; New York : Routledge, Taylor & Francis Group, 2023.
Online
Online book
Location
Yale Internet Resource >> None Online resource
Format
Books / Online