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Laddering unlocking the potential of consumer behavior
Author
Title
Laddering [electronic resource] : unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
ISBN
9781118566121 (cloth)
9781118652978 (e-book)
Published
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Physical Description
xvi, 208 p. : ill.
Local Notes
Access is available to the Yale community.
Notes
Includes index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
April 14, 2014
Contents
History
The need for laddering : BellSouth case study: but would you?
Laddering defined : cruise line case study
The steps to laddering : the social TV case study.
Subjects
Also listed under
ebrary, Inc.
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Citation
