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Freud on Madison Avenue motivation research and subliminal advertising in America
Author
Title
Freud on Madison Avenue [electronic resource] : motivation research and subliminal advertising in America / Lawrence R. Samuel.
ISBN
9780812242515 (alk. paper)
0812242513 (alk. paper)
9780812222265
9780812204872 (e-book)
Published
Philadelphia : University of Pennsylvania Press, c2010.
Physical Description
218 p.
Local Notes
Access is available to the Yale community.
Notes
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Access and use
Access restricted by licensing agreement.
Format
Books / Online
Language
English
Added to Catalog
April 14, 2014
Bibliography
Includes bibliographical references and index.
Contents
The psychology of everyday living
The sophisticated sell
The secret pitch
The fertile moment
The psychology of the world of objects.
Subjects
Also listed under
ebrary, Inc.
Bookmark As
Citation
